We are Emma – The Sleep Company . Founded in 2015, we have grown into the world's largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.
You will own the commercial growth of Emma Korea's D2C and marketplace channels, combining hands-on execution with strong commercial judgment. You will identify growth opportunities, form recommendations, make decisions, execute quickly, and continuously improve based on data and consumer insights. You will work closely with the Korea Country Manager and cross-functional teams across Marketing, Operations, Customer Experience, Product, Finance, and regional/general teams.
Own D2C & Marketplace Performance
Own the commercial performance of key KR channels, including Shopify, Naver Smart Store, Coupang, and other relevant marketplaces.
Set and manage channel-level targets across revenue, margin, AOV, CVR, ROAS, product mix, and other key commercial KPIs.
Regularly identify performance gaps, understand the underlying drivers, and translate them into clear actions.
Own channel performance from planning through execution, analysis, learning, and next-step decisions.
Drive Pricing, Promotions & Commercial Planning
Develop recommendations on pricing, discount levels, bundles, promotion mechanics, and product mix based on commercial impact rather than historical practice alone.
Evaluate promotion economics, including expected revenue, margin impact, cannibalization, AOV, conversion, and inventory implications.
Conduct structured pre- and post-promotion analysis to understand what worked, what did not, why, and what we should do next.
Partner with Operations to ensure inventory readiness and minimize commercial risks around key campaigns.




Own PDP and storefront performance from a consumer and commercial perspective.
Use consumer insights, customer feedback, channel data, and competitive intelligence to continuously improve conversion.
Work with Brand, Webshop, Product, and Marketing teams to turn commercial recommendations into strong execution.
Lead Marketplace Growth
Identify opportunities for additional exposure, promotions, platform programs, co-marketing, and other commercial initiatives.
Drive marketplace SEO, merchandising, promotional participation, and other key levers that influence commercial performance.
Evaluate new marketplaces and business development opportunities based on expected commercial potential.
Remain accountable for the final quality of work, including tasks delegated to agencies or other internal/external partners.
Navigate existing information and resources independently and ask targeted questions where clarification or business judgment is needed.
Partner closely with Marketing on traffic, campaign, consumer, and content priorities while owning the commercial outcome of the channels.
Collaborate with Product and Brand teams on product positioning, launches, portfolio strategy, and PDP development.
Work with Finance and the Country Manager on unit economics, P&L; implications, forecasts, and commercial priorities.




Communicate clearly with both local and global stakeholders and drive decisions to closure.
5+ years of relevant experience in e-commerce, marketplace management, business development, commercial strategy, or a related field preferred.
~ Strong hands-on experience with Korean e-commerce platforms such as Naver Smart Store and Coupang.
~ Experience working with D2C / Shopify or a comparable e-commerce environment.
~ Strong commercial acumen and confidence working with revenue, margin, AOV, CVR, ROAS, pricing, discount mechanics, product mix, and unit economics.
~ Able to translate data into commercial decisions and actions — not just reports.
~ Strong structured problem-solving skills: able to break down ambiguous business problems, identify key drivers, form hypotheses, and recommend a path forward.
~ Hands-on and execution-oriented: willing to move between strategy, analysis, and detailed implementation when needed.
~ Resourceful and self-directed: able to find information, learn unfamiliar areas quickly, and operate effectively even when processes or data are not perfect.
~ Strong prioritization and project management skills, with high attention to execution quality.
~ Strong Excel / Google Sheets skills and comfort working with commercial datasets. Experience with BI tools such as Tableau or Looker is a plus.
~ Experience working in a multinational or cross-cultural environment is strongly preferred.
~ Native-level Korean and strong professional English, both written and verbal.

a clear understanding of the performance and key growth drivers of Shopify, Naver, and Coupang.
Take independent ownership of your channels and key commercial initiatives.
Establish clear targets and visible performance tracking.
Execute

📌 Senior Business Development (Veracruz)
🏢 Emma Sleep
📍 Veracruz