Inbound Marketer (SEO, Content Marketing & Lead Generation) – Remote | U.S. Hours
Position Type: Full-Time, RemoteWorking Hours: U.S. Business HoursHiring Locations: Mexico, Colombia, Brazil, Pakistan, South Africa, Philippines
About the Role
At Pavago, one of our clients is hiring a creative, performance-focused Inbound Marketer to build and scale content-driven marketing systems that generate organic traffic, qualified leads, pipeline, and conversions.
This role goes beyond traditional SEO or content writing.
You'll connect search intent, content strategy, lead generation, and conversion optimization to turn organic visibility into measurable business growth.
You'll create and optimize:
SEO-driven contentWebsite and landing pagesLead magnetsInbound funnelsConversion-focused marketing assetsContent distribution strategies
You'll also help the business adapt to the changing search landscape, including AI-driven discovery, LLM visibility, and modern SEO.
If you understand how to turn search → content → conversion → pipeline, this role is a strong fit.
What You'll Own
SEO Content & Organic Growth
Create high-quality content designed to drive:
Organic trafficSearch visibilityEngagementQualified leadsConversions
Write and optimize:
SEO blog postsWebsite pagesLanding pagesInbound marketing assetsConversion-focused content
Optimize content for:
Traditional search enginesSearch intentFeatured snippetsAI-driven discoveryLLM visibility
Build content around business outcomes rather than rankings alone.
Inbound Marketing & Lead Generation
Execute inbound strategies across:
SEOContent marketingSocial media distributionWebsite experiencesLead generation funnels
Connect content, distribution, and conversion across the full customer journey.
Develop scalable systems that consistently move prospects from:
Discovery → Engagement → Lead → Opportunity
Identify opportunities to improve organic acquisition and inbound pipeline generation.
Lead Magnets & Conversion Assets
Plan and develop lead magnets such as:
GuidesChecklistsPlaybooksGated resourcesDownloadable content
Write conversion-focused:
Calls-to-action (CTAs)Landing page copyThank-you pagesNurture copyFollow-up messaging
Collaborate with marketing and design teams to improve conversion rates throughout the funnel.
Research & Content Strategy
Research:




Target audiencesSearch intentCompetitorsKeyword opportunitiesIndustry trendsCustomer pain points
Identify:
Content gapsKeyword opportunitiesHigh-intent topicsInbound growth opportunitiesNew content and distribution angles
Develop content campaigns designed to generate both traffic and pipeline.
Stay current with changes in:
SEOAI-assisted searchAI-driven content discoveryContent distributionSearch behavior
Analytics & Performance Optimization
Monitor performance using:
Google Search Console (GSC)Google Analytics 4 (GA4)SEMrushAhrefs
Track and analyze:
Organic trafficKeyword rankingsSearch visibilityEngagementConversion ratesLead magnet performanceQualified inbound leadsPipeline contribution
Use performance data to continuously improve content, funnels, and distribution.
What Makes You a Strong Fit
You:
Think beyond rankings and trafficUnderstand how content contributes to leads and revenueKnow how to match content with search intentCombine strong writing with analytical thinkingUnderstand inbound funnels and conversion strategyProactively identify new growth opportunitiesAre interested in how AI is changing search and content discoveryOptimize based on business outcomes rather than vanity metricsCan independently execute in a fast-moving environment
Required Experience & Skills
Must-Have
Proven experience in:
Inbound marketingContent marketingSEO content writingOrganic lead generation
Strong understanding of:
SEOSearch intentKeyword researchInbound marketing funnelsContent distribution
Ability to create high-quality, SEO-optimized and conversion-focused content
Experience with:
Google Search ConsoleGoogle Analytics 4 (GA4)SEMrushAhrefs or similar SEO platforms
Excellent written English, copywriting, and storytelling skills
Ability to analyze content performance and identify optimization opportunities
Understanding of how AI is changing:
Search behaviorSEOContent discovery
Portfolio demonstrating:




SEO contentInbound campaignsLead generation work
Ability to work remotely during U.S. business hours
Nice to Have
Agency experienceExperience scaling organic or inbound lead generationExperience creating:
Lead magnetsNurture funnelsContent distribution systems
Advanced understanding of:
AI-assisted SEOAI-driven content optimizationTopical authority
Familiarity with:
HubSpotWebflowCMS platforms
Experience with landing page and conversion optimization
Tools & Platforms
Google Search ConsoleGoogle Analytics 4 (GA4)SEMrushAhrefsHubSpotWebflowCMS platformsAI-assisted content and SEO tools
What a Typical Day Looks Like
You might:
Research high-intent keywords and content opportunitiesAnalyze search intent and competitor contentWrite and optimize SEO-driven articles and website pagesBuild landing pages and lead magnetsImprove existing content based on performanceReview organic traffic, rankings, and conversionsAnalyze inbound funnel performanceIdentify content gaps and new growth opportunitiesCollaborate with marketing and design teamsOptimize content distribution and lead-generation assets
In short: You build scalable inbound marketing systems that turn organic visibility into qualified leads, pipeline, and measurable business growth.
Key Metrics for Success
Organic traffic growthQualified inbound leads generatedSEO rankings and search visibilityContent conversion ratesLead magnet conversion performanceLanding page conversion ratesEngagement and funnel performancePipeline generated through inbound channelsRevenue contribution from organic and inbound marketing
Why This Role Stands Out
Full ownership of inbound marketing and organic growth initiativesOpportunity to build scalable SEO and content systemsDirect connection between your work and lead generationExposure to AI-driven search and evolving SEO strategiesHigh autonomy over content and growth executionPerformance-focused environment where conversions matter more than vanity metricsFully remote roleGrowth opportunities into:
Inbound Marketing ManagerSEO & Content LeadGrowth Marketing ManagerDemand Generation LeadHead of Content
Interview Process
Initial Phone ScreenSpark Hire Intro VideoRecruiter InterviewContent / SEO ExerciseClient InterviewOffer & Onboarding
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📌 Inbound Marketer (México)
🏢 Pavago
📍 México