Reporting to the Managing Director Mexico, the Director, Retail Business Unit, Mexico will be responsible for driving all sales functions within Bizerba Mexico’s retail business, with full accountability for commercial performance across key national accounts. As a hands-on leader, the Director, Retail BU will work alongside their team in identifying and developing new opportunities, while also expanding and strengthening relationships with complex, multi-stakeholder customer organizations. This includes engaging with procurement, operations, and critically, IT stakeholders, who play a central role in purchasing decisions. This individual is responsible for establishing a strategic sales plan and providing vision and direction to the sales and service teams while fostering a proactive, account-driven approach focused on solution selling, lifecycle management, and cross-selling of higher-value offerings. The incumbent will operate with a high level of integrity, perform to the highest standard, strive to exceed expectations, and demonstrate progressive leadership skills that promote continuous improvement across the team. Key Objectives
• Manage national sales and service teams across Mexico, with strong market presence in key commercial regions including Mexico City, Monterrey, and Guadalajara;
• Own and drive the commercial performance of the retail business, with accountability for revenue growth across equipment, software, and services;
• Drive deeper penetration within existing accounts by leveraging the installed base and expanding cross-selling of software and value-added services;
• Build capability in solution-based selling, particularly around integrated hardware and software offerings;
• Strengthen product lifecycle management and improve forecasting, pipeline visibility, and commercial discipline;
• Recruit, develop, and upgrade sales talent as required to meet evolving business needs;
• Support expansion into new accounts and segments,



while improving performance in underpenetrated regions across the country;
• Develop and strengthen relationships with key retail, grocery, and food retail groups operating nationally and regionally within Mexico. Preferred Qualifications
• Demonstrated success managing key national accounts, ideally within the Mexican grocery, retail, or similarly complex customer environments;
• Experience selling integrated solutions, including hardware and software components;
• Strong track record of driving proactive sales strategies and leading high-performance teams;
• Ability to operate effectively in environments with multiple customer stakeholders, including IT and technical buyers;
• Strong business acumen and commercial leadership capability, with experience managing both growth and performance improvement;
• Experience leading geographically distributed teams across Mexico;
• Bilingual Spanish/English required;
• Exposure to multinational or regional retail organizations operating within Mexico and Latin America considered an asset. Personal Qualities & Competencies
• Highly motivated, results-driven self-starter;
• Hands-on leader with the ability to engage directly in key accounts while maintaining strategic oversight;
• Strong listener with the ability to navigate complex customer environments and identify growth opportunities;
• Clear and compelling communicator, both internally and externally;
• Builds trusted relationships at senior levels within customer organizations;
• Strong coach and team builder, with the ability to elevate sales capability and performance;
• Planning and budgeting, strategic decision-making competence for the country;
• Strong solution selling skills and persuasiveness;
• Analytical skills, problem-solving ability, and flexibility;
• Good understanding of financial topics, including balance sheet management and the ability to create transparent KPI dashboards;
• Capable of resolving escalated issues arising from operations and requiring coordination with other departments;
• Willingness to travel nationally as required.

📌 Director Business Unit Retail Mexico (Ciudad de México)
🏢 Bizerba USA
📍 Ciudad de México