Our client is seeking a creative and engaging Especialista en Contenidos para Redes Sociales y Medios to enhance their digital presence and brand storytelling from Mérida, Yucatán . This role is perfect for someone passionate about crafting compelling narratives and visual content for social media and other digital platforms. You will be responsible for developing content strategies, creating posts, managing social media calendars, and engaging with online communities. The adecuado candidate possesses a strong understanding of social media trends, content creation tools, and effective communication techniques. This is a fantastic opportunity to contribute creatively to a growing organization and connect with audiences in innovative ways.

Key Responsibilities

- Develop and implement creative content strategies for social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Create engaging and high-quality content, including text, images, videos, and infographics, tailored to each platform and audience.
- Manage the social media content calendar, ensuring a consistent and timely posting schedule.
- Monitor social media channels for trends, conversations, and opportunities to engage.
- Respond to comments, messages, and inquiries in a timely and professional manner.
- Analyze social media performance metrics and report on key insights and recommendations.




- Collaborate with the marketing and design teams to ensure brand consistency and visual appeal of content.
- Stay up-to-date with the latest social media trends, tools, and best practices.
- Assist in the development of broader media and public relations content.

Requirements

- Bachelor's degree in Communications, Marketing, Journalism, Digital Media, or a related field.
- 1-3 years of experience in social media management, content creation, or digital marketing.
- Proven ability to create engaging and effective content for social media.
- Excellent written and verbal communication skills in Spanish.
- Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Familiarity with graphic design and video editing tools is a plus.
- Strong understanding of social media trends and audience engagement strategies.
- Ability to work both independently and collaboratively in a team.
- Creative mindset with strong attention to detail.

Benefits

- Competitive salary based on experience.
- Health insurance coverage.
- Paid vacation and holidays.
- Opportunities for professional development in social media and digital marketing.
- Hybrid work model offering flexibility.
- A creative and collaborative work environment in Mérida .
- Access to modern content creation tools.

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📌 Especialista en Contenidos para Redes Sociales y Medios (Mérida)
🏢 Placements24
📍 Mérida