Marketing Intelligence & Analytics Lead / Manager
· Function: Marketing Analytics & Business Insights
·

Experience:
7+ Years
· Region: Latin America (LATAM)
· Preferred

Location:
Mexico
·

Working Hours
Mexico City business hours
· Employment Type: Full-Time
· 1. ROLE SUMMARY
· We are seeking an experienced Marketing Intelligence & Analytics Lead / Manager to support data-driven decision-making, marketing performance measurement, and strategic business initiatives.
· The adecuado candidate will bring a strong analytical background, experience evaluating marketing effectiveness, and the ability to translate complex information into practical recommendations that support business objectives.
· This role will be responsible for analyzing marketing and media performance, identifying opportunities for optimization, developing measurement approaches, and providing insights that improve the effectiveness of marketing activities and investments.
· The successful candidate will work closely with cross-functional teams, business stakeholders, and external partners to support analytical initiatives across multiple markets. 2. PRIMARY AREAS OF ACCOUNTABILITYPerformance Tracking & Management Insights
· Develop dashboards, reports, and presentations that communicate key findings and actionable recommendations.
· Identify performance trends, emerging opportunities, and areas requiring improvement.
· Monitor relevant marketing and business performance indicators across channels and initiatives. Media Efficiency & Investment Strategy
· Identify opportunities to improve marketing efficiency and resource allocation.
· Evaluate investment scenarios, performance trends, and return on marketing activities.
· Translate analytical findings into recommendations that support marketing planning and optimization. Audience Understanding & Market Trends
· Translate consumer behavior, competitive activity, and market trends into actionable business insights.
· Analyze audience engagement, brand perception, and consumer interactions across relevant channels.
· Support market intelligence initiatives through research, data analysis, and ongoing performance evaluation. Marketing Impact Assessment
· Apply appropriate analytical methodologies to evaluate marketing performance and effectiveness.
· Support measurement initiatives involving attribution, incrementality, marketing mix analysis, and other relevant approaches.
· Interpret analytical results, identify limitations, and incorporate findings into business recommendations.



Digital Engagement & Content Performance
· Assess the effectiveness of digital marketing, social media, and content initiatives.
· Evaluate audience engagement, campaign performance, and conversion-related indicators.
· Identify opportunities to improve content strategies, audience targeting, and overall marketing outcomes. Analytical Innovation & Operational Efficiency
· Develop reusable analytical frameworks, reporting processes, and measurement approaches.
· Leverage analytical technologies, automation, and AI-enabled tools to improve efficiency and insight generation.
· Ensure analytical outputs are validated against reliable data sources and business requirements. Business Partnership & Team Coordination
· Maintain effective communication with business leaders, marketing teams, and external partners.
· Collaborate with cross-functional stakeholders to align analytical initiatives with business priorities.
· Support consistent measurement practices, data quality standards, and reporting across teams and markets. Business Intelligence & Strategic Guidance
· Present complex analytical findings in a clear, concise, and business-oriented manner.
· Provide recommendations that support strategic planning and operational decision-making.
· Identify opportunities to strengthen analytical capabilities and improve the use of data across the organization.
· 3. ESSENTIAL EXPERIENCE & COMPETENCIES
· Academic Background & Career Experience
· Minimum of 7 years of relevant experience in marketing analytics, business intelligence, digital analytics, or related disciplines.
· Bachelor's degree in Marketing, Business, Statistics, Economics, Data Science, or a related field.
· Demonstrated experience delivering analytical insights and recommendations to business stakeholders.
· Experience supporting cross-functional or regional business initiatives. Data Interpretation & Measurement Capabilities
· Ability to interpret complex datasets and identify meaningful patterns, trends, and business implications.
· Strong understanding of marketing performance measurement, campaign analytics, and digital channel effectiveness.




· Familiarity with analytical approaches such as attribution modeling, marketing mix modeling, experimental testing, and ROI analysis.
· Experience evaluating marketing investments and recommending performance improvements. Technology & Analytical Proficiency
· Proficiency with data analysis, reporting, and visualization tools.
· Experience working with databases, spreadsheets, and business intelligence platforms.
· Familiarity with SQL and analytical programming languages such as Python or R.
· Understanding of automation, AI-assisted analytics, and modern analytical workflows.
· Ability to evaluate data quality and validate analytical findings. Professional & Interpersonal Competencies
· Excellent communication, presentation, and analytical storytelling capabilities.
· Strong problem-solving skills and sound business judgment.
· Ability to collaborate effectively with cross-functional teams and senior stakeholders.
· Experience managing multiple priorities and delivering analytical work within established timelines.
· Strong English communication skills and the ability to work across regional teams. 4. DESIRABLE EXPERIENCE & CAPABILITIES
· Experience working with advanced analytical methodologies, experimental design, or predictive modeling.
· Familiarity with cloud-based data platforms, modern data architectures, and analytical automation.
· Knowledge of customer analytics, digital commerce, and integrated marketing measurement.
· Experience supporting initiatives across multiple markets or geographic regions.
· Exposure to consulting, consumer-focused businesses, technology, or other data-driven industries.
· Familiarity with AI-enabled analytical tools and emerging marketing technologies.
· Additional language proficiency, including Portuguese, is an advantage. 5. PERFORMANCE EXPECTATIONS & KEY DELIVERABLES
· Analytical insights consistently support informed business decisions and strategic planning.
· Marketing performance measurement contributes to improved campaign effectiveness and investment efficiency.
· Reporting and analytical processes provide timely, accurate, and actionable information to stakeholders.
· Cross-functional collaboration supports alignment between analytical initiatives and business objectives.
· Continuous improvement of analytical capabilities, tools, and workflows increases efficiency and overall business value.
•
· Emerging opportunities, risks, and performance trends are identified and communicated proactively.

📌 Marketing Intelligence (Ciudad de México)
🏢 Zero Copy Labs
📍 Ciudad de México