The Regional Media Manager – LATAM will be responsible for developing and executing regional media strategies that maximize brand visibility, engagement and conversion across the region. This role requires a forward-thinking professional who can balance global brand guidelines with local market dynamics, ensuring optimal allocation of media investments across digital and traditional channels.
What you'll get to do
- Media Strategy & Planning
- Design and implement regional media strategies aligned with global objectives and local market needs.
- Accelerate the transition from traditional media to digital-first approaches, focusing on digital, social media, programmatic buying, and performance marketing.
- Budget Management
- Manage and optimize a significant media budget, ensuring ROI and efficiency across channels.
- Monitor spend allocation between digital and traditional media, prioritizing high-impact platforms.
- Performance & Analytics
- Define KPIs and measure campaign effectiveness using up-to-date analytics tools.
- Provide actionable insights to improve media performance and inform future strategies to both local markets and general brand teams.
- Agency & Partner Management
- Lead relationships with media agencies, vendors and digital platforms.
- Negotiate contracts and ensure compliance with brand standards and regional regulations.
- Cross-Functional Collaboration
- Work closely with marketing, e-commerce, and PR teams to ensure integrated campaigns.
- Align with global media teams to share best practices and leverage synergies.
We'd love to meet you if you have
- Bachelor’s degree in Marketing, Communications, or related field; MBA is a plus.
- 10+ years of experience in media planning and buying, preferably in luxury or premium brands and/or global media agencies.
- Strong expertise in digital media, social platforms, influencer marketing, and programmatic advertising.
- Proven ability to manage large budgets and deliver measurable results.
- Excellent negotiation, analytical, and project management skills.
- Fluent in English and Spanish or Portuguese; additional languages are a plus.
A few things you'll love about us
- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package