About the Role

Our client, a rapidly expanding e-commerce enterprise, is looking for a sharp and analytical Analista de Comportamiento del Consumidor to join their team in Cancún, Quintana Roo, MX . This role is crucial for understanding customer journeys, identifying purchasing patterns, and leveraging data to optimize the online shopping experience. The adecuado candidate will possess a strong aptitude for data analysis, a deep understanding of consumer psychology, and the ability to translate complex findings into actionable business insights. You will be at the forefront of shaping how our client interacts with its customers online, ensuring a personalized and effective engagement strategy. This is a fantastic opportunity to make a tangible impact in a popular tourist destination.

Key Responsibilities

- Analyze customer data from various sources (website analytics, purchase history, surveys) to identify trends and patterns in consumer behavior.
- Develop customer segmentation models to better understand target audiences and tailor marketing efforts.
- Conduct A/B testing on website elements, marketing campaigns, and product offerings to optimize conversion rates and customer satisfaction.
- Create detailed reports and presentations on consumer insights, providing actionable recommendations to marketing, sales, and product development teams.
- Monitor key performance indicators (KPIs) related to customer engagement, retention, and lifetime value.
- Collaborate with the user experience (UX) team to ensure the website design and functionality enhance customer journeys.
- Stay informed about the latest research and methodologies in consumer behavior and e-commerce analytics.




- Assist in the development of customer personas and journey maps.
- Identify opportunities for personalization and targeted marketing initiatives.

Requirements

- Proven experience as a Data Analyst, Market Research Analyst, or similar role with a focus on consumer behavior.
- Strong analytical skills with proficiency in data analysis tools such as SQL, Excel, R, or Python.
- Experience with web analytics platforms like Google Analytics.
- Familiarity with A/B testing methodologies and tools.
- Excellent understanding of statistical analysis and data visualization techniques.
- Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
- Bachelor's degree in Statistics, Economics, Psychology, Marketing, Mathematics, or a related quantitative field.
- Knowledge of e-commerce platforms and online marketing principles is highly desirable.
- Detail-oriented with a strong sense of curiosity and a passion for uncovering consumer insights.
- Must be legally authorized to work in Mexico and able to commute to our office in Cancún, Quintana Roo, MX .

Benefits

Our client offers a competitive salary package, comprehensive health insurance, and a dynamic work environment located in the vibrant city of Cancún, Quintana Roo, MX . You will have the opportunity to work on challenging projects, collaborate with a talented team, and contribute directly to the company's growth strategy. We provide ample opportunities for professional development and career advancement. Join us and help shape the future of online retail in one of Mexico's most iconic locations.

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📌 Analista de Comportamiento del Consumidor para E-commerce (Cancún)
🏢 Placements24
📍 Cancún