About the Role

Importante empresa líder en el sector de distribución busca un Gerente Regional de Ventas con experiencia para supervisar y dirigir las operaciones de ventas en la estratégica región del Noroeste de México, con base en Tijuana, Baja California . Este puesto, que se ofrece con flexibilidad remota , es clave para impulsar el crecimiento y la cuota de mercado en estados como Baja California, Sonora y Sinaloa. El candidato ideal será un líder experimentado en ventas, con un historial probado de éxito en la gestión de equipos, el desarrollo de estrategias de mercado y la consecución de objetivos comerciales ambiciosos. Se espera que motive y guíe a su equipo de ventas, identifique nuevas oportunidades de negocio, fortalezca las relaciones con distribuidores y clientes principal, y garantice la ejecución impecable de los planes comerciales. Esta es una oportunidad de alto nivel para un profesional estratégico y orientado a resultados que busque un rol de gran impacto y autonomía.

Key Responsibilities

- Desarrollar e implementar planes estratégicos de ventas para la región Noroeste, alineados con los objetivos generales de la compañía.
- Gestionar y liderar un equipo de representantes de ventas, proporcionando coaching, mentoría y asegurando el cumplimiento de metas.
- Identificar y desarrollar nuevas oportunidades de negocio y canales de distribución en la región.
- Establecer y mantener relaciones sólidas con clientes clave, distribuidores y socios estratégicos.
- Analizar el rendimiento del mercado, la competencia y las tendencias para adaptar la estrategia de ventas.
- Supervisar la correcta ejecución de promociones y estrategias de marketing en el punto de venta.
- Gestionar el presupuesto de ventas de la región y optimizar los recursos.
- Asegurar el cumplimiento de las políticas comerciales y de crédito de la compañía.
- Proporcionar informes periódicos y precisos sobre el desempeño de ventas y las actividades de la región a la dirección superior.

Requirements

- Licenciatura en Administración, Mercadotecnia, Comercio Internacional o campo afín. MBA deseable.
- Mínimo de 8 años de experiencia en ventas, con al menos 4 años en roles de liderazgo y gestión de equipos.
- Experiencia comprobada en gestión de ventas regionales o nacionales, preferentemente en el sector de distribución o consumo.
- Sólidos conocimientos del mercado y canales de distribución en la región Noroeste de México (Baja California, Sonora, Sinaloa).
- Excelentes habilidades de liderazgo, comunicación, negociación y presentación.
- Capacidad para desarrollar e implementar estrategias de ventas efectivas.
- Habilidad para el análisis de datos y la toma de decisiones basada en información.
- Independencia, proactividad y capacidad para gestionar eficazmente un rol remoto .
- Dominio del español; inglés intermedio-avanzado es un plus.
- Disponibilidad para viajar frecuentemente dentro de la región.

Benefits

Se ofrece un paquete de compensación altamente competitivo, que incluye un salario base sustancial, un atractivo plan de comisiones basado en el desempeño regional y bonos por logro de objetivos. Disfrutará de la flexibilidad y autonomía de un rol remota , gestionando sus actividades desde cualquier lugar dentro de la región. La oportunidad de liderar una función estratégica con un impacto directo en el crecimiento de la empresa en una zona clave del país. Acceso a programas de desarrollo profesional, capacitaciones y oportunidades de crecimiento a nivel directivo. Beneficios médicos completos, confiable de vida y otros incentivos. Formará parte de una cultura corporativa que valora la excelencia, la innovación y el trabajo en equipo, contribuyendo activamente al éxito en Tijuana y el Noroeste de México.

About the Role

Our client, a leading enterprise in the **FMCG** sector, is seeking a high-performing Regional Sales Manager for the **Tijuana, Baja California** area. This executive position is responsible for leading and expanding the sales force, driving revenue growth, and achieving sales targets across the assigned region. The ideal candidate will possess exceptional leadership skills, a deep understanding of sales strategies in the consumer goods market, and a proven ability to build strong relationships with distributors and key accounts. You will be pivotal in strengthening our client's market position within the **Bienes de consumo masivo** industry in this crucial border region. This role offers a significant opportunity to impact sales performance and drive business success in **Tijuana** and its surrounding territories.

Key Responsibilities

- Develop and implement effective regional sales strategies to achieve or exceed sales targets.
- Lead, train, and motivate a team of sales representatives to ensure high performance.
- Build and maintain strong relationships with key distributors, retailers, and clients in the region.
- Analyze sales data, market trends, and competitor activities to identify new business opportunities.
- Develop and manage the regional sales budget, ensuring profitable growth.
- Conduct regular performance reviews and provide coaching to the sales team.
- Ensure effective product distribution and market coverage within the region.
- Prepare and present sales forecasts, reports, and business reviews to senior management.
- Stay abreast of industry trends and best practices in sales management for the **FMCG** sector.

Requirements

- Bachelor's degree in Business Administration, Marketing, or a related field.
- Minimum of 7 years of progressive sales experience, with at least 4 years in a management role, preferably within the **FMCG** sector.
- Proven track record of successfully meeting or exceeding sales targets.
- Demonstrated leadership skills with the ability to build, manage, and motivate a sales team.
- Strong understanding of sales processes, channel management, and account management.
- Excellent negotiation,



communication, and presentation skills.
- Proficiency in CRM software and sales analytics tools.
- Ability to travel extensively within the assigned region of **Baja California**.
- Strategic thinking and problem-solving abilities.
- Familiarity with the cross-border market dynamics in **Tijuana** is a significant advantage.

Benefits

- Annual salary of $850,000 MXN, commensurate with experience and performance.
- Generous commission and bonus structure tied to sales performance.
- Comprehensive medical, dental, and vision insurance.
- Retirement savings plan.
- Paid time off and holidays.
- Company car and travel expenses covered.
- Significant opportunities for career advancement within a leading **FMCG** organization.
- A challenging and rewarding role leading sales efforts in the dynamic **Bienes de consumo masivo** market of Tijuana.

About the Role

Nuestro cliente, un jugador clave en el sector de Bienes de Consumo Masivo (FMCG), busca un Gerente de Ventas Regional experimentado y orientado a resultados para liderar y expandir su presencia en el canal contemporáneo en Tijuana, Baja California . Esta posición requiere un líder estratégico con una profunda comprensión del mercado minorista moderno, incluyendo supermercados, hipermercados y tiendas de conveniencia. Será responsable de desarrollar e implementar estrategias de ventas efectivas, gestionar relaciones clave con clientes y alcanzar los objetivos de ingresos y cuota de mercado en su territorio asignado. Buscamos a alguien con una sólida trayectoria en ventas FMCG y la capacidad de inspirar y dirigir a un equipo de ventas.

Key Responsibilities

- Desarrollar y ejecutar planes de ventas estratégicos para alcanzar los objetivos de ingresos y rentabilidad en el canal moderno.
- Establecer y mantener relaciones sólidas y a largo plazo con cadenas minoristas clave.
- Identificar nuevas oportunidades de negocio y expandir la penetración de nuestros productos en el mercado.
- Gestionar y motivar a un equipo de representantes de ventas, brindando coaching y desarrollo continuo.
- Analizar datos de ventas, tendencias del mercado y actividades de la competencia para ajustar las estrategias según sea necesario.
- Colaborar con los equipos de marketing y operaciones para asegurar una ejecución efectiva en el punto de venta.
- Negociar contratos y acuerdos comerciales con clientes clave.
- Preparar y presentar informes de ventas regulares a la alta dirección.
- Asegurar la correcta implementación de promociones y estrategias de merchandising en el punto de venta.

Requirements

- Licenciatura en Administración, Marketing, Negocios o un campo relacionado.
- Experiencia mínima de 5 años en gestión de ventas, con un enfoque en el canal moderno dentro de la industria FMCG.
- Historial comprobado de logro de objetivos de ventas y crecimiento de cuota de mercado.
- Excelentes habilidades de negociación, comunicación y presentación.
- Capacidad demostrada para construir y liderar equipos de ventas de alto rendimiento.
- Profundo conocimiento del panorama minorista en Tijuana y sus alrededores.
- Fuerte capacidad analítica para interpretar datos de ventas y tomar decisiones informadas.
- Disponibilidad para viajar dentro de la región asignada.
- Orientación al cliente y enfoque en la construcción de relaciones duraderas.

Benefits

Ofrecemos un paquete de compensación atractivo que incluye un salario base competitivo, un generoso plan de comisiones/bonificaciones basado en el rendimiento, y un vehículo de empresa. Tendrá la oportunidad de liderar un equipo dinámico en una empresa líder del sector FMCG, con amplias oportunidades de crecimiento profesional y desarrollo de carrera. Nuestro cliente fomenta un ambiente de trabajo colaborativo y orientado a resultados, donde se valoran las contribuciones individuales. Los ventajas incluyen seguro médico completo, seguro de vida y un plan de jubilación. El rol requiere presencia física en Tijuana, Baja California para asegurar una gestión efectiva del territorio y las relaciones con los clientes.

About the Role

Our client, a leading FMCG company, is looking for an accomplished Regional Sales Manager to lead their sales operations within the traditional trade channel in the key region of Tijuana, Baja California . This is a critical role focused on driving sales volume, expanding market penetration, and managing a high-performing sales team. We seek a strategic and results‑driven leader with a deep understanding of the traditional retail environment in Mexico, excellent people management skills, and a proven ability to exceed sales targets. You will be responsible for developing and executing effective sales strategies, fostering strong relationships with distributors and clients, and ensuring optimal product availability and visibility across your territory.

About the Role

Our client, a leading FMCG company, is looking for an accomplished Regional Sales Manager to lead their sales operations within the traditional trade channel in the key region of Tijuana, Baja California . This is a critical role focused on driving sales volume, expanding market penetration, and managing a high-performing sales team. We seek a strategic and results‑driven leader with a deep understanding of the traditional retail environment in Mexico, excellent people management skills, and a proven ability to exceed sales targets. You will be responsible for developing and executing effective sales strategies, fostering strong relationships with distributors and clients,



and ensuring optimal product availability and visibility across your territory.

Key Responsibilities

- Develop and implement regional sales strategies to achieve company objectives for the traditional trade channel.
- Manage, train, and motivate a team of sales representatives to ensure optimal performance and market coverage.
- Establish and maintain strong, long‑term relationships with key distributors and clients within the assigned region.
- Analyze sales data, market trends, and competitor activities to identify growth opportunities and challenges.
- Develop and manage the regional sales budget effectively.
- Collaborate with marketing, product development, and operations teams to ensure seamless execution and customer satisfaction.
- Monitor key performance indicators (KPIs) and provide regular sales reports and forecasts to senior management.
- Ensure compliance with company policies and procedures across the sales force.

Requirements

- University degree in Business Administration, Marketing, or a related field.
- Minimum of 6 years of progressive sales experience in the FMCG sector, with at least 3 years in a sales management role.
- Proven track record of successfully managing sales teams and exceeding targets in competitive markets.
- In‑depth knowledge of the Mexican traditional retail market, particularly in Tijuana, Baja California and surrounding areas.
- Strong negotiation, communication, and leadership skills.
- Excellent analytical and strategic planning abilities.
- Ability to travel within the region as required.
- Proficiency in CRM software and MS Office Suite.

Benefits

This is a significant opportunity to lead sales efforts for a prominent FMCG company in a strategically important region. We offer a highly competitive salary, an attractive performance‑based bonus structure, comprehensive benefits package, and excellent opportunities for career growth. You will work in a dynamic and challenging environment in Tijuana, Baja California , with the ability to make a substantial impact on the company’s market share and success.

About the Role

Our client, a major force in the Fast‑Moving Consumer Goods (FMCG) industry, is actively searching for a dynamic Regional Sales Manager to lead their sales operations in the vibrant region of Tijuana, Baja California . This role is crucial for driving revenue growth, expanding market share, and ensuring the successful execution of sales strategies within your assigned territory. You will be responsible for managing and motivating a team of sales representatives, developing key relationships with distributors and retailers, and implementing innovative sales initiatives. The ideal candidate possesses strong leadership qualities, a deep understanding of the FMCG market, and a proven ability to achieve sales targets in a competitive environment. This is an exceptional opportunity to make a significant impact on brand presence and sales performance in a key market. If you are a results‑driven sales professional with a passion for FMCG and a knack for building strong commercial relationships, this role is for you.

About the Role

Our client, a major force in the Fast‑Moving Consumer Goods (FMCG) industry, is actively searching for a dynamic Regional Sales Manager to lead their sales operations in the vibrant region of Tijuana, Baja California . This role is crucial for driving revenue growth, expanding market share, and ensuring the successful execution of sales strategies within your assigned territory. You will be responsible for managing and motivating a team of sales representatives, developing key relationships with distributors and retailers, and implementing innovative sales initiatives. The ideal candidate possesses strong leadership qualities, a deep understanding of the FMCG market, and a proven ability to achieve sales targets in a competitive environment. This is an exceptional opportunity to make a significant impact on brand presence and sales performance in a key market. If you are a results‑driven sales professional with a passion for FMCG and a knack for building strong commercial relationships, this role is for you.

Key Responsibilities

- Develop and execute regional sales strategies to meet or exceed sales targets.
- Manage, coach, and motivate a team of sales representatives to achieve individual and team goals.
- Establish and maintain strong relationships with key distributors, wholesalers, and retail partners.
- Analyze sales data, market trends, and competitor activities to identify opportunities for growth.
- Develop and implement effective sales promotions and trade marketing activities.
- Ensure optimal product availability and visibility at retail points of sale.
- Prepare and present regular sales reports, forecasts, and business reviews to senior management.
- Collaborate with marketing and operations teams to ensure alignment with overall business objectives.
- Identify and recruit new talent to expand the sales team as needed.
- Ensure compliance with company policies and procedures.

Requirements

- Bachelor's degree in Business Administration, Marketing, or a related field.
- Minimum of 5 years of experience in sales management within the FMCG sector, preferably in confectionery, snacks, or similar categories.
- Proven track record of achieving and exceeding sales targets.
- Strong leadership and team management skills, with the ability to inspire and develop sales professionals.
- Excellent understanding of sales channels, distribution networks, and retail environments in Mexico.
- Proficiency in sales forecasting, territory planning, and performance analysis.
- Strong negotiation and communication skills.
- Ability to work independently and manage time effectively, especially in a remote setting.
- Proficiency in CRM software and MS Office Suite.
- Fluent in Spanish; English proficiency is a plus.
- Must be able to travel within the assigned region as needed.

Benefits

This position offers a competitive base

#J-18808-Ljbffr

📌 Gerente Regional (Tijuana)
🏢 IPS Administración de Recursos Humanos
📍 Tijuana