About the Role

Our client, a fast-growing player in the online retail sector, is seeking a results-oriented Gerente de Estrategia de Adquisición de Clientes to join their team in Oaxaca City, Oaxaca, MX . This role is pivotal in driving customer growth through innovative acquisition strategies across various digital channels. The adecuado candidate will have a proven track record in developing and executing effective customer acquisition campaigns, a deep understanding of digital marketing tactics, and a passion for data-driven decision-making. You will be responsible for identifying new customer segments, optimizing campaign performance, and ensuring a seamless customer journey from first touchpoint to conversion. This hybrid role offers a blend of collaborative office work and remote flexibility.

Key Responsibilities

- Develop and implement a comprehensive strategy for acquiring new customers across all relevant digital marketing channels (SEO, SEM, Social Media, Content Marketing, Email Marketing).
- Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads, Instagram Ads) to maximize ROI and achieve acquisition targets.
- Identify, evaluate, and test new channels and tactics for customer acquisition.
- Analyze campaign performance data, identify trends, and provide actionable insights and recommendations for continuous improvement.
- Collaborate with the marketing, content, and creative teams to develop compelling campaign assets and messaging.
- Manage the customer acquisition budget effectively, ensuring optimal allocation of resources.
- Develop and refine customer personas and understand the customer journey to inform acquisition strategies.




- Monitor market trends and competitor activities to identify opportunities and threats.
- Work closely with the CRM team to ensure smooth lead management and customer onboarding processes.

Requirements

- Proven experience in digital marketing, with a strong focus on customer acquisition strategies within an e-commerce context.
- Demonstrable success in managing and optimizing paid advertising campaigns across multiple platforms.
- Proficiency with digital marketing tools, including Google Analytics, Google Ads, Facebook Business Manager, and email marketing platforms.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Excellent understanding of SEO, SEM, content marketing, and social media marketing principles.
- Solid communication and presentation skills, with the ability to articulate strategies and results clearly.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience with CRM systems is a plus.
- Ability to thrive in a hybrid work environment, balancing remote work with in-office collaboration.
- Must be legally authorized to work in Mexico.

Benefits

Our client offers a competitive salary, comprehensive health and wellness benefits, and opportunities for professional growth and development. You will be part of a collaborative and innovative team based in the culturally rich city of Oaxaca City, Oaxaca, MX . Enjoy the flexibility of a hybrid work arrangement, contributing to a company that values creativity, data-driven results, and employee well-being. This is an excellent opportunity to advance your career in customer acquisition within the thriving e-commerce industry.

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📌 Gerente de Estrategia de Adquisición de Clientes (E-commerce) (Oaxaca de Juárez)
🏢 Placements24
📍 Oaxaca de Juárez