Trade Marketing Analyst (Centro)

Trade Marketing Analyst (Centro)

04 nov
|
Moen
|
Centro

04 nov

Moen

Centro

Job Description
Develop, administer, and monitor incentive programs for the sales force, ensuring their proper execution, measurement, and control to drive the achievement of commercial objectives and maximize profitability.

Key Responsibilities
Incentive Design and Development

Develop incentive program proposals aligned with commercial objectives and company strategy.

Define program mechanics, targets, eligibility rules, and payout or recognition schemes.

Administration and Monitoring

Administer incentive programs throughout their full cycle: launch, operation, close, and settlement.

Analyze progress and results to identify deviations and recommend corrective actions.

Ensure the sales force executes the programs correctly.

Measurement and Control

Measure the performance and return of each program (target attainment, impact on sales and profitability).

Produce reports and indicators to support decision-making.

Weekly and Monthly KPIs for Marketing Team.

Budget Management

Control and monitor the budget allocated to incentive programs.

Track spend, forecast period-end results, and report variances.

Vendor Coordination

Manage the vendors involved (rewards, platforms, logistics, events, etc.).

Follow up on deliverables,



timelines, and costs.

Communication

Clearly communicate programs, rules, and results to the sales force and the internal teams involved.

Coordinate with Sales, Finance and other areas to ensure alignment.

Project Management

Plan and monitor each program as a project, with schedules, owners, and deliverables.

Event Organization

Organize and coordinate sales force events and engagement activities (launches, recognition events, training sessions)

Qualifications

Education: Bachelor's degree in Marketing, Business Administration, Business, Industrial Engineering, Economics, or a related field.

Experience: 2 to 3 years in trade marketing, incentives, sales, commercial analysis, or related areas (adjustable by level).

Advanced Excel (pivot tables, advanced formulas, handling large data volumes),

Critical thinking data analysis.

Strong organizational and planning skills

Additional Information

Planning and organizational skills

Effective communication

Negotiation skills

Results-oriented mindset

Attention to detail and ability to manage multiple projects at once

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📌 Trade Marketing Analyst (Centro)
🏢 Moen
📍 Centro

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