Working Hours: MondayFriday 9:00 AM5:00 PM US Eastern Time
Languages: Fluent Spanish and professional English required
About EyeCarePro
EyeCarePro is a leading digital marketing agency specializing in helping independent optometry and ophthalmology practices across North America grow their businesses.
Through innovative digital marketing strategies advanced technology and data-driven solutions we help eye care professionals attract new patients increase appointment bookings improve online visibility and achieve sustainable business growth.
Were expanding our international team and looking for an experienced bilingual Marketing Strategist based in Mexico who brings strong digital marketing expertise commercial awareness and a passion for helping businesses grow.
Experience in optometry optical retail ophthalmology or healthcare marketing would be particularly valuable.
About the Role
As a Marketing Strategist you will develop guide and continuously optimize digital marketing strategies for a portfolio of independent eye care practices.
This is a strategic position rather than a purely operational marketing role. Youll analyze marketing performance identify growth opportunities develop actionable recommendations and collaborate with specialist teams to deliver measurable business results.
Youll work closely with Client Strategists SEO Specialists Paid Media Specialists Content Writers Designers Developers and Project Managers.
The adecuado candidate is an experienced marketing professional who understands how digital marketing drives business growth and can confidently communicate recommendations in both Spanish and English.
Key Responsibilities
1. Digital Marketing Strategy & Planning
- Develop and maintain comprehensive digital marketing strategies aligned with client business objectives.
- Create annual quarterly and monthly marketing plans with measurable goals.
- Identify growth opportunities through market research competitor analysis and performance data.
- Recommend improvements to existing marketing initiatives.
- Develop strategic marketing roadmaps that support both immediate results and long-term business growth.
- Provide clear strategic direction to internal marketing and production teams.
2. SEO Local Search & Online Visibility
- Develop and guide SEO and local search strategies to increase qualified organic traffic.
- Identify opportunities across technical SEO on-page optimization content marketing and website structure.
- Evaluate Google Business Profile performance and local search visibility.
- Conduct keyword and competitor research.
- Monitor changes in search algorithms AI-powered search and Generative Engine Optimization (GEO).
- Collaborate with SEO and content specialists to improve organic performance.
3. Paid Advertising & Campaign Strategy
- Develop integrated marketing strategies across Google Ads Meta Ads social media and email marketing.
- Analyze campaign performance and recommend improvements to targeting messaging and budget allocation.
- Collaborate with Paid Media Specialists to optimize campaign effectiveness.
- Identify opportunities to improve lead generation cost per acquisition and return on advertising spend.
- Recommend A/B testing and campaign optimization initiatives.
4. Website Performance & Conversion Optimization
- Evaluate website performance and identify opportunities to improve conversion rates.
- Analyze the customer journey from initial online discovery to inquiry and appointment booking.
- Recommend improvements to landing pages calls-to-action website content and user experience.
- Work with design and development teams to implement conversion improvements.
- Support marketing automation and AI-powered solutions that improve customer engagement.
5. Marketing Analytics & Reporting
- Analyze digital marketing performance using platforms such as Google Analytics 4 Google Search Console Google Ads Google Business Profile and Looker Studio.
- Interpret campaign performance website traffic lead generation and conversion data.
- Translate complex marketing metrics into practical business recommendations.
- Identify performance trends opportunities and areas requiring improvement.
- Support Client Strategists with insights for client business reviews.
- Connect marketing performance to measurable business outcomes.
6. Business Growth & Industry Understanding
- Develop an understanding of client business models target audiences services and competitive environments.
- Identify opportunities to increase customer acquisition retention and revenue.
- Support marketing strategies for optometry and ophthalmology services.
- Recommend initiatives that strengthen competitive positioning and business growth.
- Understand how marketing investments contribute to commercial performance.
7. Bilingual Communication & Collaboration
- Communicate effectively with internal stakeholders in English and Spanish.
- Support Spanish-language marketing initiatives including reviewing messaging campaign content and cultural relevance.
- Collaborate with international teams to ensure marketing strategies are aligned with client objectives.
- Provide clear marketing recommendations and strategic insights.
- Work effectively in a remote multicultural environment.
8. AI & Marketing Innovation
- Explore and adopt AI-powered tools that improve marketing research analysis reporting and campaign planning.
- Stay informed about emerging digital marketing technologies.
- Identify opportunities to automate repetitive marketing processes.
- Contribute ideas that improve marketing effectiveness and operational efficiency.
Required Qualifications
- Minimum 3 years of professional experience in digital marketing marketing strategy performance marketing or related fields.
- Fluent Spanish with strong written and verbal English communication skills.
- Currently based in Mexico.
- Proven experience developing and optimizing digital marketing campaigns.
- Strong understanding of SEO local SEO Google Ads Meta Ads social media marketing and conversion optimization.
- Experience working with marketing analytics and performance reporting.
- Ability to interpret data and translate insights into actionable strategies.
- Strong business acumen and commercial awareness.
- Excellent communication organizational and problem-solving skills.
- Ability to manage multiple priorities independently.
- Comfortable collaborating with international teams during US Eastern Time working hours.
Preferred Qualifications
- Experience in optometry ophthalmology optical retail healthcare or medical services marketing.
- Previous experience working with US or international clients.
- Experience in a digital marketing agency managing multiple client accounts.
- Familiarity with SEMrush Ahrefs Looker Studio and marketing automation platforms.
- Experience with AI-powered marketing tools and workflow automation.
- Knowledge of lead generation customer acquisition and conversion rate optimization.
- Experience developing bilingual marketing campaigns for English- and Spanish-speaking audiences.
What Success Looks Like
Successful Marketing Strategists at EyeCarePro:
- Develop proactive data-driven marketing strategies that deliver measurable growth.
- Identify opportunities to improve client performance before issues arise.
- Improve lead generation conversion rates and marketing ROI.
- Translate complex marketing data into practical recommendations.
- Communicate confidently with English- and Spanish-speaking stakeholders.
- Collaborate effectively with internal specialist teams.
- Continuously improve strategies through testing analysis and innovation.
- Demonstrate commercial awareness and accountability for marketing recommendations.
Work Requirements
- Location: Mexico fully remote.
- Schedule: MondayFriday 9:00 AM5:00 PM US Eastern Time including seasonal daylight saving adjustments.
- Arrangement: Full-time independent contractor.
- Equipment: Reliable personal computer and necessary work equipment.
- Internet: Stable high-speed internet connection.
- Workspace: Quiet professional home working environment.
- Availability: Consistent participation in meetings and team collaboration during scheduled working hours.
What We Offer
- Competitive compensation based on experience and qualifications.
- Paid time off in accordance with the applicable contractor agreement.
- Fully remote working environment.
- Opportunity to work with international clients and experienced marketing professionals.
- Professional development and continuous learning opportunities.
- Exposure to advanced digital marketing strategies and AI-powered technologies.
- Collaborative supportive and globally distributed team.
Why Join EyeCarePro
At EyeCarePro we believe great marketing is about more than impressions clicks or website traffic. Its about helping independent eye care practices attract patients strengthen their businesses and achieve sustainable growth.
Youll join a team of marketing strategists creative professionals digital specialists and technology experts who are passionate about innovation and delivering meaningful results.
If youre an experienced bilingual marketing professional based in Mexico who enjoys developing strategies solving business challenges and working with international teams wed love to hear from you!
Apply today and help us shape the future of digital marketing in eye care.
📌 Marketing Strategist – Bilingual (Ciudad de México)
🏢 Careers
📍 Ciudad de México
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