Primary

Responsibilities:
Strategic Planning & Financial Partnership Act as a Finance Business Partner, collaborating closely with Finance to align marketing strategies with business and financial objectives
• Participate in strategic marketing planning, translating strategic objectives into actionable plans and business cases.
• Lead the creation and evaluation of business cases for promotions, including financial assessments and ROI analysis.
• Contribute regional insights to annual and long‑range strategies, ensuring optimal timing and sequencing (AOP & LRBP).
• Working together with Marketing provides suggestions for sales and COI forecast estimation per month
• Support the development, administration, and tracking of the annual marketing budget (Dopex), recommending adjustments as business needs evolve Integrated Commercial Calendar & Promotions
• Design, build, and execute the Integrated Commercial Calendar, ensuring relevant, compelling monthly offers that drive incremental sales and ABO engagement.
• Lead the full end‑to‑end process for the calendar, including:
• Project intake and prioritization by tier.
• KPI and financial impact modeling with analytics.
• Calendar‑building workshops.
• Approval processes, stakeholder influence, and socialization.
• Lead pricing and promotion squads, ensuring strong cross‑functional alignment
• Provide organization to the promotional strategy and execution from concept to post‑mortem, through the promotion squad including:
• Strategic design and analysis.
• Projections,



forecasting influence (FCST), and planning alignment.
• Financial assessments and profitability stewardship.
• ABO co‑creation and communication creativity.
• End‑to‑end project oversight to guarantee flawless execution. Project & Program Management Lead regional and cross‑functional project teams to deliver local initiatives aligned with LATAM strategy.
• Apply Agile project management methodologies to drive speed, focus, and accountability.
• Track and manage multiple initiatives across countries, ensuring consistency and flexibility where needed
• Monitor marketing P&L;, KPIs, and performance metrics, driving continuous improvement. Operational Excellence & Governance Drive operational excellence through disciplined project follow‑up, governance, and execution standards.
• Coordinate logistics and cross‑functional dependencies to ensure on‑time, in‑full delivery.
• Ensure strategic alignment across:
• Marketing initiatives
• Budget management
• Planning cycles and governance fórum Communication/ Influence
• Clearly communicates marketing strategies and plans verbally and in writing.




• Develop strong relationships across all LATAM markets and functional areas using influence to gain alignment to new regionally/locally produced products and strategies and problem solve when necessary.

Requirements:
• One year in their current position.
•

Education:
Bachelor degree in Project Management, General Business, Business Information, Services, Finance or Engineering.
•

Experience:
+4 years in similar positions
• Languages: Fluent in English (C1+), Portuguese desirable. Knowledge and

skills:
• Advanced financial acumen and business case development.
• Proven project management and Agile ways of working.
• Ability to influence senior stakeholders across functions.
• High analytical capability with comfort in KPIs, forecasts, and performance tracking.
• Strong collaboration and communication skills in complex, matrixed organizations.
• Experience working across multi‑country LATAM environments Required Abilities:
• Requires complete understanding of a broad application of techniques, theoretical principles and practices of area of specialty.
• Provides solutions to a wide range of difficult issues and independently develops approach to solutions.
• Leads complex projects.
• Manages complex programs.

Benefits:
Hybrid work model, adaptable schedule, health and life insurance, wellness benefit, savings fund, grocery vouchers, meal vouchers, additional paid time off beyond statutory requirements, discretionary annual bonus, and other benefits.

📌 Senior Marketing Strategist (Monterrey)
🏢 Amway
📍 Monterrey