We are Emma – The Sleep Company. Founded in 2015, we have grown into the world's largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.
Drive business development initiatives for the Hong Kong market, with a focus on portfolio, pricing, promotion planning, and go-to-market execution.
Identify business issues and growth opportunities proactively, and translate them into actionable solutions with clear end goal/measurable results.
Support key commercial topics including hero product strategy, product offering, promotion calendar, and product communication.
Analyze sales and market performance, extract key takeaways from numbers, and help the team make better business decisions.
Support D2C user journey and UX optimization to improve conversion and commercial performance.




Manage multiple business topics at the same time, follow through on details, and keep projects moving efficiently.
3–5 years of experience in business development, commercial planning, ecommerce, category, strategy, or related fields.
~ Comfortable working with data and numbers. Strong Excel skills are a must.
~ Familiarity with Google analytics is a plus.
~ Fluent in English and Mandarin; Cantonese is a plus.

We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

📌 Business Development Manager (Xico)
🏢 Emma Sleep
📍 Xico