About the Role
Our client is seeking a results-oriented Performance Marketing Specialist to join their fully remote team. This role is critical for driving customer acquisition and revenue growth through data-driven online advertising campaigns. You will be responsible for planning, executing, and optimizing campaigns across various paid media channels, including search engines, social media, and display networks. The adecuado candidate has a deep understanding of performance metrics, a strong analytical mindset, and a proven ability to manage significant advertising budgets effectively. As a remote position, you will be part of a connected and collaborative team, working independently to achieve ambitious goals.

Key Responsibilities

Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.

Monitor campaign performance, analyze data, and provide regular reports with insights and recommendations for optimization.

Manage advertising budgets effectively to maximize ROI and achieve performance targets (CPA, ROAS, etc.).

Conduct keyword research, audience segmentation, and A/B testing to improve campaign efficiency.

Collaborate with the content and design teams to create compelling ad copy and creative assets.

Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.

Identify new opportunities for growth and experimentation within paid media channels.





Work closely with the broader marketing team to ensure alignment of paid media efforts with overall business objectives.

Optimize landing pages and conversion funnels for improved performance.

Manage and report on campaign spend and performance metrics to stakeholders.

Requirements

Proven experience as a Performance Marketing Specialist, PPC Specialist, or Digital Advertising Specialist.

Demonstrable success in managing and optimizing paid advertising campaigns with significant budgets.

In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.

Strong analytical skills with proficiency in Google Analytics and other relevant tools.

Experience with A/B testing and conversion rate optimization (CRO).Excellent understanding of campaign metrics and KPIs (CPA, ROAS, CTR, CPC).

Ability to work independently and manage multiple projects in a remote environment.

Strong communication and reporting skills.

Bachelor's degree in Marketing, Economics, Business, or a related field.

Experience with retargeting strategies and programmatic advertising is a plus.

Benefits
This fully remote position offers a competitive salary, flexible working hours, and the opportunity to work with a leading company in the e-commerce space. Our client provides a supportive and collaborative virtual environment, continuous learning opportunities, and the chance to make a direct impact on business growth. Enjoy the convenience of working from home while being part of a dynamic and forward-thinking team.

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📌 Especialista en Publicidad Online y Performance Marketing (Remoto) (Toluca de Lerdo)
🏢 Placements24
📍 Toluca de Lerdo