Key Responsibilities Incentive Design and Development Develop incentive program proposals aligned with commercial objectives and company strategy.
Define program mechanics, targets, eligibility rules, and payout or recognition schemes.
Administration and Monitoring Administer incentive programs throughout their full cycle: launch, operation, close, and settlement.
Analyze progress and results to identify deviations and recommend corrective actions.
Ensure the sales force executes the programs correctly.
Measurement and Control Measure the performance and return of each program (target attainment, impact on sales and profitability).
Produce reports and indicators to support decision-making.
Weekly and Monthly KPIs for Marketing Team.
Budget Management Control and monitor the budget allocated to incentive programs.
Track spend, forecast period-end results, and report variances.
Vendor Coordination Manage the vendors involved (rewards, platforms, logistics, events, etc.).
Follow up on deliverables, timelines, and costs.
Communication Clearly communicate programs, rules,



and results to the sales force and the internal teams involved.
Coordinate with Sales, Finance and other areas to ensure alignment.
Project Management Plan and monitor each program as a project, with schedules, owners, and deliverables.
Event Organization Organize and coordinate sales force events and engagement activities (launches, recognition events, training sessions)
Education Education: Bachelor's degree in Marketing, Business Administration, Business, Industrial Engineering, Economics, or a related field.
Experience Experience: 2 to 3 years in trade marketing, incentives, sales, commercial analysis, or related areas (adjustable by level).
Skills Advanced Excel (pivot tables, advanced formulas, handling large data volumes),
Critical thinking data analysis.
Strong organizational and planning skills
Planning and organizational skills
Effective communication
Negotiation skills
Results-oriented mindset
Attention to detail and ability to manage multiple projects at once

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📌 Trade Marketing Analyst (Centro)
🏢 Fortunebrands
📍 Centro