About the Role Our client is seeking a customer-centric and detail-oriented Especialista en Comercio Electrónico y Experiencia de Usuario to join their team in **Morelia, Michoacán**. This role is pivotal in ensuring a seamless and engaging online shopping experience for customers. You will be responsible for optimizing the e-commerce platform's user interface and user experience (UI/UX), analyzing customer journeys, and implementing strategies to improve conversion rates and customer satisfaction. The adecuado candidate has a strong understanding of e-commerce best practices, UI/UX principles, and a passion for creating intuitive and effective digital interfaces. This position requires a dedicated professional to work on-site in **Morelia, Michoacán**, collaborating closely with the product and marketing teams to achieve business goals. Join a growing company and play a key role in shaping its online presence.
Key Responsibilities Analyze user behavior and website data to identify areas for improvement in the e-commerce user experience.
Develop and implement strategies to optimize the user journey, from initial browsing to checkout completion.
Conduct usability testing and gather user feedback to inform design and functional enhancements.
Collaborate with designers and developers to create intuitive and visually appealing website interfaces.
Ensure the e-commerce platform is mobile-responsive and provides an excellent experience across all devices.
Monitor key e-commerce metrics such as conversion rates, bounce rates, and average order value,



and implement changes to improve them.
Stay up-to-date with the latest trends in e-commerce, UI/UX design, and digital customer experience.
Work closely with the marketing team to ensure alignment between marketing campaigns and the user experience.
Troubleshoot and resolve issues related to the e-commerce platform's functionality and usability.
Contribute to the development of new features and functionalities to enhance the customer journey.
Requirements Bachelor's degree in Marketing, Design, Human-Computer Interaction, or a related field.
Proven experience (3+ years) in e-commerce, with a focus on UI/UX optimization.
Strong understanding of e-commerce best practices, conversion rate optimization (CRO), and customer journey mapping.
Proficiency in using analytics tools (e.g., Google Analytics) to track user behavior and identify insights.
Experience with A/B testing and user research methodologies.
Knowledge of design principles and tools is a plus.
Excellent communication and collaboration skills.
Ability to translate complex user needs into practical solutions.
Prior experience working in **Morelia, Michoacán** or understanding the local market is beneficial.
Benefits Competitive salary and compensation package.
Comprehensive health insurance.
Opportunity to work on challenging and impactful projects.
Professional development and training opportunities.
Collaborative and dynamic work environment.
Contribute to the success of a growing e-commerce business.

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📌 Especialista en Comercio Electrónico y Experiencia de Usuario (Morelia)
🏢 Placements24
📍 Morelia