We are seeking a Senior Marketing Specialist to own technical email execution and automation in Adobe Marketo Engage for a fast-moving marketing team. You will build modular templates, manage nurture and segmentation, ensure compliance and deliverability, and improve outcomes through testing and analytics.ResponsibilitiesCreate versátil, mobile-friendly email templates and landing page frameworks using Marketo’s modular systemResolve rendering and formatting issues using HTML/CSS to keep emails consistent across devices and email clientsRebuild Figma mockups into accurate email assets that work smoothly in different client softwareProduce Marketo landing pages, forms, and reusable components to streamline future buildsSet up automated nurture journeys and audience segments in Marketo to support a range of campaign goalsDeliver campaign executions including one-time blasts, drip series, and webinar/event promotionsBuild program structures with merge tags and dynamic content while following Marketo best practices for naming and folder organizationAssist with database integrity by maintaining contact data and aligning lead scoring and routing with the operations teamReview delivery health, rendering fidelity, and link tracking while monitoring opens, clicks, unsubscribes, and bouncesValidate every send with detailed QA to confirm correct rendering, working URLs, and accurate personalizationPlan and manage A/B tests across subject lines, sender names, layout alternatives, and send-time choicesGenerate highly targeted audience lists using Marketo segmentation and filters while staying compliant with GDPR, CCPA, and CAN-SPAM and maintaining clean dataConfirm UTM codes and tracking links are correctly applied across marketing materialsCoordinate with marketing, design, content,



and campaign stakeholders to clarify needs and move items through review and approvalsDrive scheduling and deadline tracking for email and campaign production in a rapid, always-on environmentDocument build processes, coding standards, and template library updates to improve team learning speedSuggest optimizations using new Marketo features and relevant industry trends to continually raise performanceRequirements3+ years of practical experience creating and managing campaigns in Adobe Marketo Engage; Marketo Certified Professional or Associate is a plus, or comparable experience with HubSpot or SalesforceStrong understanding of HTML/CSS for email development, including cross-client rendering behaviorHands-on use of email QA tools like Litmus or Email on Acid to validate builds before sendComprehensive knowledge of deliverability, sender reputation, and compliance requirements including CAN-SPAM, GDPR, and CASLAbility to set up, run, and interpret A/B testing experiments effectivelyDemonstrated success turning static design files into functional, on-brand email templatesQuality-first working style backed by consistent QA routinesCapacity to deliver multiple email builds concurrently under strict deadlines in a high-pressure environmentGood command of English at an Upper-Intermediate (B2) level or aboveWe offerInternational projects with top brandsWork with global teams of highly skilled, diverse peersHealthcare benefitsEmployee financial programsPaid time off and sick leaveUpskilling, reskilling and certification coursesUnlimited access to the LinkedIn Learning library and 22,000+ coursesGlobal career opportunitiesVolunteer and community involvement opportunitiesEPAM Employee GroupsAward-winning culture recognized by Glassdoor, Newsweek and LinkedInEPAM is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, protected veteran status, or any other characteristic protected by applicable law.
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📌 Senior Marketing Specialist (Xico)
🏢 Epam Systems
📍 Xico