About the Role
Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a meticulous and insightful Consumer Data Analyst to join their team on a fully remote basis. This role is pivotal in transforming raw consumer data into actionable intelligence that drives strategic business decisions and product development. The adecuado candidate will possess strong analytical skills, a deep understanding of consumer behavior, and expertise in data analysis tools and methodologies. You will be responsible for analyzing sales data, market trends, and consumer feedback to identify patterns, predict future demand, and uncover opportunities for growth. This is an excellent opportunity to contribute to a forward-thinking company while enjoying the flexibility of remote work from anywhere in Mexico. The focus will be on leveraging data to understand and serve consumer needs better within the expansive FMCG market.

Key Responsibilities

Collect, clean, and analyze large datasets related to consumer purchasing behavior, sales performance, and market trends.





Develop and maintain dashboards and reports to visualize key consumer insights and performance metrics.

Identify significant trends, patterns, and correlations within consumer data to inform product development, marketing strategies, and sales initiatives.

Conduct deep-dive analyses into specific consumer segments, purchase drivers, and loyalty factors.

Collaborate with marketing, product development, and sales teams to provide data-driven recommendations.

Utilize statistical software and analytical tools to perform advanced data analysis.

Interpret and communicate complex data findings in a clear, concise, and actionable manner to non-technical stakeholders.

Monitor key performance indicators (KPIs) related to consumer engagement and purchasing behavior.

Stay current with industry best practices and emerging technologies in data analytics and consumer insights.

Contribute to building a data-driven culture within the organization.

Requirements

Bachelor's degree in Statistics, Economics, Mathematics, Computer Science, Marketing

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📌 Analista De Crédito De Consumo – Recién Egresado (Veracruz)
🏢 Banco del Bajío, S.A., Institución de Banca Múltiple
📍 Veracruz