About the Role Our client, a prominent player in the online retail space, is looking for an innovative and experienced Especialista en Redes Sociales y Estrategia de Contenido to join their team in Saltillo, Coahuila. This hybrid role requires a blend of creativity and analytical thinking to develop and implement engaging social media strategies and compelling content that resonates with our target audience. The adecuado candidate has a deep understanding of current social media trends, content creation best practices, and the ability to measure the impact of their efforts. This position is based in Saltillo, Coahuila, offering a hybrid work model that combines the benefits of in-office collaboration with the flexibility of remote work. We are seeking a proactive individual eager to make a significant contribution to our client's digital marketing initiatives.
Key Responsibilities Develop and execute a comprehensive social media strategy aligned with marketing objectives and brand voice.
Create, curate, and schedule engaging content (text, images, video) for various social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
Manage the social media content calendar, ensuring timely and consistent delivery of posts.
Monitor social media channels for industry trends, audience sentiment, and competitor activity.
Engage with followers, respond to comments and messages, and foster a positive community environment.
Analyze social media performance metrics and provide regular reports with actionable insights.




Collaborate with the marketing and design teams to develop integrated campaigns and ensure brand consistency.
Identify opportunities to leverage new social media features and platforms to enhance reach and engagement.
Develop and manage social media advertising campaigns to amplify content and reach wider audiences.
Stay informed about best practices in social media marketing and content strategy.
Requirements Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Minimum of 3 years of proven experience in social media management and content strategy.
Demonstrated success in growing social media engagement and followers.
Excellent copywriting, editing, and storytelling skills in Spanish.
Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
Experience with basic graphic design and video editing tools is a plus.
Strong understanding of digital marketing principles and e-commerce.
Ability to work effectively both independently and collaboratively in a hybrid work setting.
Familiarity with the Saltillo, Coahuila market is advantageous.
Benefits Competitive salary package reflecting your experience.
Health insurance and other standard benefits.
Hybrid work arrangement offering work-life balance.
Opportunities for professional development and training.
Creative and collaborative work environment.
Be part of a forward-thinking company in the e-commerce sector.

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📌 Especialista en Redes Sociales y Estrategia de Contenido (Saltillo)
🏢 Placements24
📍 Saltillo