Company Overview
DiDi Integral Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

Team Overview
Being the Eater Engagement Strategy Sr. Analyst across Latin America for DiDi Food will give you the unique opportunity to help drive growth in one of the fastest-growing companies in the region. We are seeking a Senior Analyst to join our dynamic team. If you are passionate about marketing and communications, possess strong analytical skills, and thrive in a data-driven environment, this role is perfect for you. As a Senior Analyst, you will play a pivotal role in shaping our in-app communications strategy, optimizing marketing campaigns, and maximizing eater engagement through various channels. This role calls for a rare combination of consumer-inspired analytical thinking, passion for marketing and communications, execution excellence & interpersonal ability, your leadership in this area will be instrumental in driving the success of our marketing and engagement efforts and will have a clear impact on the launch, development and growth of different DiDi Food businesses in LATAM. Be prepared for a hectic, fast-paced, and challenging environment. You´ll never have a dull moment!

Role Responsibilities

Develop and manage quarterly planning for in-app communications, ensuring alignment with overall marketing and business goals.

Allocate in-app assets effectively based on campaign performance analysis, user segmentation, and engagement metrics to make data-driven recommendations to enhance the effectiveness of marketing efforts.

Collaborate with cross-functional teams to design and execute targeted in-app messaging campaigns.

Implement A/B testing and experimentation to refine communication strategies and identify opportunities for enhancement.

Utilize data analytics tools and techniques to assess the performance of engagement efforts and in-app communications.

Identify key insights, trends, and opportunities to optimize messaging and maximize user engagement.





Build and maintain strong relationships with relevant stakeholders, including product managers, restaurant, operations and marketing teams.

Constantly negotiate and communicate with stakeholders to ensure alignment and successful execution of engagement initiatives.

Lead communication efforts to maximize eater engagement through other channels, including partnerships, PR, paid marketing, brand campaigns, and more.

Work closely with the product team responsible for in-app communications, providing valuable input and insights to guide the product development process of new experiments & functionalities within the app to enhance communication capabilities.

Stay updated on industry trends, emerging technologies, and best practices in in-app communications to improve user engagement and communication effectiveness.

Regularly monitor the performance of in-app communication features and tools to generate insightful reports to track key metrics related to communication effectiveness.

Work with data analysts to establish KPIs and evaluate the impact of in-app comms on user behavior and conversion rates.

Provide guidance and mentorship to team members involved in marketing and communications offer training sessions or workshops to share expertise in data-driven decision-making, communication strategies.

Role Qualifications

4+ years of demonstrated success in high-performance environments in marketing, communications, or a related role, with a focus on data analysis, strategy and business operations.

Bachelor's degree in Marketing, Communications, Business, or a related field (Master's preferred).

Proven experience Strong analytical skills and proficiency in data analytics tools.

Exceptional communication and negotiation skills to collaborate effectively with cross-functional teams and stakeholders.

Clear strategic thinker and negotiator: you are used to navigate ambiguous, data-rich environments to define a strategic vision and structure it into actionable components for a team.

Passion for marketing and communications with a deep understanding of industry trends and best practices.

Ability to think creatively and strategically to drive marketing initiatives.

Experience in the food delivery or tech industry is a plus.

Provide thought partnership as needed to other countries in the region. Manage multi-functional projects: manage projects with complex, multi-functional scope that stretch across departments within the organization.

Thought leader: you have robust experience managing high-performing stakeholders

Clear strategic thinker and negotiator:



you are used to navigate ambiguous, data-rich environments to define a strategic vision and structure it into actionable components for a team.

Data-driven: The use of logic and data is central to your decision-making process. It is paramount to strategies you craft and decisions you make.

Hands-on mentality and self-starter: you feel comfortable taking ownership to ensure solutions at micro and macro level.

Strong ability to communicate complex ideas effectively within the team and in the organization.

Full proficiency in English & Spanish.

EEO Statement

We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.

We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

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📌 Comms & Engagement Sr Analyst. (Nezahualcóyotl)
🏢 Didi Global
📍 Nezahualcóyotl