About the Role Our client is seeking a data-driven and analytical Analista de Métricas y Optimización E-commerce to join their growing team in Aguascalientes, Aguascalientes . This is a pivotal role focused on leveraging data to enhance the performance of our client's online sales channels. You will be responsible for tracking, analyzing, and reporting on key e-commerce metrics, identifying trends, and providing actionable insights to drive sales growth and improve customer experience. The idóneo candidate possesses a strong quantitative aptitude, a deep understanding of e-commerce best practices, and the ability to translate complex data into clear recommendations. This role is fully remote, offering flexibility while requiring a dedicated professional committed to maximizing online revenue and operational efficiency. Join us in Aguascalientes, Aguascalientes and play a key part in shaping our client's digital success.
Key Responsibilities Monitor and analyze key performance indicators (KPIs) for the e-commerce platform, including conversion rates, average order value, traffic sources, and customer acquisition cost.
Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to gather and interpret data on user behavior and site performance.
Identify trends, patterns, and anomalies in data to uncover opportunities for conversion rate optimization (CRO) and revenue growth.
Develop A/B tests and other experiments to validate hypotheses and improve user journeys.
Prepare regular performance reports and presentations for stakeholders,



highlighting key findings and strategic recommendations.
Collaborate with marketing, merchandising, and IT teams to implement data-driven improvements.
Conduct market and competitor analysis to benchmark performance and identify strategic advantages.
Track the effectiveness of marketing campaigns and promotional activities on sales.
Contribute to the development of the e-commerce roadmap based on data insights.
Ensure data accuracy and integrity across all reporting systems.
Requirements Bachelor's degree in Business, Economics, Statistics, Marketing, or a related quantitative field.
2+ years of experience in e-commerce analytics, web analytics, or a similar data-focused role.
Strong proficiency with web analytics platforms such as Google Analytics.
Experience with A/B testing tools and methodologies.
Advanced knowledge of Excel or Google Sheets for data manipulation and analysis.
Excellent analytical, problem-solving, and critical thinking skills.
Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
Familiarity with SQL or other database query languages is a plus.
Self-motivated and able to work effectively in a remote setting.
Benefits Competitive salary package.
Comprehensive health insurance.
Remote work flexibility.
Opportunities for professional development and training in data analytics and e-commerce.
A data-centric culture that values insights and continuous improvement.
Work with a talented and supportive team.

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📌 Analista de Métricas y Optimización E-commerce (Centro-Norte)
🏢 Placements24
📍 Centro-Norte