About the Role

Our client is seeking a customer-centric and detail-oriented Especialista en Comercio Electrónico y Experiencia de Usuario to join their team in Morelia, Michoacán. This role is pivotal in ensuring a seamless and engaging online shopping experience for customers. You will be responsible for optimizing the e-commerce platform's user interface and user experience (UI/UX), analyzing customer journeys, and implementing strategies to improve conversion rates and customer satisfaction. The idóneo candidate has a strong understanding of e-commerce best practices, UI/UX principles, and a passion for creating intuitive and effective digital interfaces. This position requires a dedicated professional to work on-site in Morelia, Michoacán, collaborating closely with the product and marketing teams to achieve business goals. Join a growing company and play a key role in shaping its online presence.

Key Responsibilities

- Analyze user behavior and website data to identify areas for improvement in the e-commerce user experience.
- Develop and implement strategies to optimize the user journey, from initial browsing to checkout completion.
- Conduct usability testing and gather user feedback to inform design and functional enhancements.
- Collaborate with designers and developers to create intuitive and visually appealing website interfaces.
- Ensure the e-commerce platform is mobile-responsive and provides an excellent experience across all devices.
- Monitor key e-commerce metrics such as conversion rates, bounce rates, and average order value,



and implement changes to improve them.
- Stay up-to-date with the latest trends in e-commerce, UI/UX design, and digital customer experience.
- Work closely with the marketing team to ensure alignment between marketing campaigns and the user experience.
- Troubleshoot and resolve issues related to the e-commerce platform's functionality and usability.
- Contribute to the development of new features and functionalities to enhance the customer journey.

Requirements

- Bachelor's degree in Marketing, Design, Human-Computer Interaction, or a related field.
- Proven experience (3+ years) in e-commerce, with a focus on UI/UX optimization.
- Strong understanding of e-commerce best practices, conversion rate optimization (CRO), and customer journey mapping.
- Proficiency in using analytics tools (e.g., Google Analytics) to track user behavior and identify insights.
- Experience with A/B testing and user research methodologies.
- Knowledge of design principles and tools is a plus.
- Excellent communication and collaboration skills.
- Ability to translate complex user needs into practical solutions.
- Prior experience working in Morelia, Michoacán or understanding the local market is beneficial.

Benefits

- Competitive salary and compensation package.
- Comprehensive health insurance.
- Opportunity to work on challenging and impactful projects.
- Professional development and training opportunities.
- Collaborative and dynamic work environment.
- Contribute to the success of a growing e-commerce business.

📌 Especialista en Comercio Electrónico y Experiencia de Usuario (Morelia)
🏢 Placements24
📍 Morelia