Company Overview
DiDi General Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
LI-Hybrid
The Marketing team formulates the brand and company's marketing strategy — across market channels, brand marketing and media — and drives the campaigns and research that grow the business and strengthen our influence with the industry and our users.
As Senior Brand Manager for Mobility in LATAM, you'll own the brand and marketing strategy for the Mobility business across the region and lead a talented team to deliver it. This is a strategic leadership role: you set regional brand direction, own the fiscal-year plan and budget, and act as the bridge between marketing and senior business stakeholders — turning Mobility's business objectives into a coherent, market-relevant strategy your team can execute across LATAM markets.
Connect the business ambition to the brand vision, developing a strong brand positioning that delivers high user-impact and value
Owning and designing the marketing strategy for Mobility, translating business OKRs,



user insights and sources of growth into an actionable fiscal-year plan and roadmap that goes beyond tactical campaigns — increasing market share and positioning DiDi as the preferred brand
Understanding the local market (LATAM) — competitors, trends, regulation and macro context — and shaping strategy around their implications for the brand and business
Leading strategic, complex marketing projects with multiple internal and external partners, aligned to brand and business goals
Owning full budget responsibility within your scope, including forecasting, prioritization and resource allocation
Leading metric systems and analytical frameworks, and championing a data-driven culture across the team
Ensuring brand consistency across touchpoints and over time, and proactively addressing complex brand issues
Serving as the point of contact for business teams and communicating with senior leaders
Leading your team: setting and tracking goals, running performance reviews, coaching, building IDPs, and developing talent
Proven experience owning a full-year brand and marketing strategy end-to-end for a business or region, not just executing campaigns
Experience leading a talented team with direct reports, including performance management and talent development
Solid brand-building expertise, with strong command of marketing methodology and tools and understanding of adjacent areas (media, research, creative, attribution model)
Experience across LATAM markets and the ability to balance regional consistency with local relevance
Data fluency — comfortable building and improving analytical frameworks and driving decisions from insight
Experience owning a marketing budget, staretgy and plan end-to‐end
Experience in tech or fast-paced digital companies is a plus — not mandatory.
We are data-driven – We are strong believers in making informed decisions, that's why we are data-driven.

📌 Brand and Marketing Senior Manager (Ciudad de México)
🏢 Didi Global
📍 Ciudad de México