Fundada en ****, OLIVER es la primera y única empresa del mundo especializada en diseñar, crear y gestionar agencias y ecosistemas de marketing internos a medida con el modelo inhouse para distintas marcas.
Colaboramos con más de 300 clientes en más de 40 países y seguimos sumando.
Nuestro modelo único impulsa la creatividad y la eficiencia, lo que nos permite ofrecer soluciones personalizadas que impacten profundamente en las audiencias.
Como parte de Brandtech Group, estamos a la vanguardia en el uso de tecnología de inteligencia artificial para revolucionar la forma en que creamos y entregamos nuestro trabajo.
Nuestras soluciones de inteligencia artificial mejoran la eficiencia, estimulan la creatividad e impulsan la toma de decisiones acertadas, lo que permite a nuestros equipos producir resultados innovadores e impactantes.
THE OPPORTUNITYThis is an opportunity to join U-Studio, OLIVER's award-winning in-house agency for Unilever based in Mexico City with a hybrid working arrangement.
You'llbe the strategic engine behind Dove's social presence, turning audience understanding, cultural signals, and platform data into briefs, frameworks, and recommendations that guide the creative team to produce stand-out work.
Working across always-on content, campaign activations, creator partnerships, and reactive cultural moments,you'llensure Dove's social output is strategically coherent and creatively ambitious.
We'relooking for someone who can think at brand level and act at platform level, someone equally comfortable articulating a long-term content strategy as they are writing a sharp brief for a trending moment on TikTok.
Success means social work that is rooted in real insight, aligned with Dove's brand purpose, and demonstrably effective in driving engagement, conversation, and brand affinity.





WHAT YOU'LL DO
Lead social-first strategy for Dove, developing content strategies, campaign platforms, and always-on frameworks that connect brand purpose to audiencebehaviouron socialMine consumer, cultural, and category insight toidentifyopportunities for Dove to show up meaningfully in social conversations and cultural momentsTranslate platform data, social listening, and audience research into actionable creative briefs that give the team a clear strategic springboardDevelop audience and community strategies that deepen Dove's connection with diverse audiences across markets and platformsPartner with the creative team to shape ideas from brief through to execution, providing strategic input that sharpens and elevates the workCollaborate with social media managers to align strategic recommendations with publishing plans, platform priorities, and performance learningsInform creator and influencer strategy,identifyingpartnership opportunities that are authentic to Dove's brand and relevant to target audiencesPresent strategic thinking and campaign recommendations to the Dove brand team with clarity, confidence, and a strong point of viewAnalyzesocial performance data and campaign results to refine strategy over time, building a continuous learning loop between insight, creative, and outcomesStay ahead of social platform evolution, emerging audiencebehaviours, cultural trends,



and competitive activity in beauty and personal careMentor and develop junior strategists within the studio, building strategic capability and fostering a culture of curiosity andrigourShape strategic processes and tools for the studio, including briefing templates, insight frameworks, and reporting approaches suited to social-speed workflowsWHAT YOU BRING8+ years of strategy experience, with a significant focus on social-first or digital-first work for consumer brandsDeep understanding of social platforms (TikTok, Instagram, YouTube, and emerging channels), including how audiences behave, how content is discovered, and what drives engagementA track recordof developing strategies that led to effective, measurable social campaigns or contentprogrammesExperience in beauty, personal care, wellness, or FMCG, with a strong grasp of category dynamics, consumer motivations, and cultural contextProven ability to turn research, data, and cultural observation into sharp, actionable briefs and strategic frameworksExperience working with or briefing content creators and influencer partnerships as part of a social content strategyConfidence presenting strategic recommendations to senior brand stakeholders, with the ability to simplify complexity and build convictionStrong analytical skills, with experience using social listening tools, platform analytics, and audience research to inform strategyA collaborative working style, with experience partnering closely with creative, production, and media teamsExperience mentoring or developing other strategistsProfessionalproficiencyin English; Additionallanguages are a plusGen AI and Agentic Thinking:Proficiencywith Gen AI tools (such as ChatGPT, Claude, Perplexity, research assistants) to enhan

📌 Senior Marketing Strategist (Xico)
🏢 OLIVER
📍 Xico