About SarellySarelly is one of the fastest growing Latina beauty brands, and we are building our presence in the U.
S.

About the role
We are hiring a Marketing Director to lead Sarelly's U.
S. marketing. You will own the U.
S. brand plan and all U.
S. content, turn the plan into campaigns, launches and cultural moments people talk about, and make sure the budget goes where it drives growth. This is a full-time role based in Mexico, with

working hours
that overlap U.
S. time zones. You will report to the General Manager, U.
S., and lead a Junior Brand Manager and a Marketing Assistant. English and Spanish are both required.

What you'll do
Brand management
• Own the annual U.
S. brand plan and adjust it every quarter based on results and priorities.
• Own all ATL campaigns, from strategy and creative direction to launch and performance.
• Own and be responsible for all content developed in the U.
S., working with the Mexico team that creates global, brand-led content.
• Own U.
S. product launches in collaboration with global content teams, including their commercial implications and support needed for retail and DTC.
• Keep the brand consistent across the U.
S. and Mexico. Activations and performance
• Own all BTL campaigns, including retail activations and in-store moments, that drive sales.
• Manage performance marketing and creative agencies and partners, so our content does not just look good but performs.
• Drive daily TikTok content that grows awareness, builds consumer engagement and drives people to shop.
• Read results, decide what to scale and what to stop, and shift spend accordingly.
• Manage the marketing budget across the different teams. Channel support
• Support the marketing plans for all our channels: direct-to-consumer, Amazon, TikTok and Target.




• Collaborate with the appropriate teams across the organization, in the U.
S. and Mexico. PR and events
• Own the U.
S. PR plan and work with PR partners to build brand awareness and press visibility.
• Lead online and in-person activations around the key cultural moments Sarelly plays in.
• Plan and run brand, press and creator events that bring Sarelly to life for consumers. Budget management
• Own and track A&P; budget including proposing optimizations at a quarterly basis
• Lead team marketing tracking to ensure budget and spend coincide Leadership and team
• Lead, coach and develop a Junior Brand Manager and a Marketing Assistant.
• Set clear goals and priorities for the team and hold it to a high standard of execution.
• Represent U.
S. marketing with leadership and the Mexico teams. What we're looking for
• 8+ years in beauty, CPG or social-first brand marketing, including U.
S. market experience, and at least 3 years leading people and in the beauty industry.
• A track record of running annual brand plans, integrated ATL and BTL campaigns and product launches.
• Experience owning a marketing budget and linking spend to business results.
• Strong content judgment: you know what converts, not just what looks good.
• Hands-on experience with social-first content, creators and affiliate programs, with a record of growing awareness and engagement and driving sales.
• Analytical: you read performance data and act on it.
• Fluent English and Spanish, with excellent presentation skills.
• Comfortable leading in a fast-moving, early-stage, Adaptable work environment.  Nice to have
• Beauty or Color Cosmetics experience
• Retail and trade marketing experience
• Experience launching or scaling a brand in a new market, or insight into U.
S. Latina and Hispanic consumers.

📌 Marketing Director (Ciudad de México)
🏢 SARELLY
📍 Ciudad de México