About the Role

Our client, a recognized e-commerce brand, is searching for a strategic and creative Especialista en Estrategia de Medios Sociales to join their team in Tuxtla Gutiérrez, Chiapas . This role is central to defining and executing the company's social media vision, driving engagement, building brand advocacy, and contributing to overall business objectives. You will be responsible for developing innovative social media campaigns, managing content calendars, and analyzing performance to ensure maximum impact. The adecuado candidate is a forward-thinking marketer with a deep understanding of social platforms, audience behavior, and the ability to translate insights into actionable strategies. This is an excellent opportunity to shape the social media presence of a growing company in a key region.

Key Responsibilities

- Develop and implement a data-driven social media strategy aligned with business goals and target audience personas.
- Create and curate engaging, relevant, and high-quality content (text, images, video) for various social media platforms (e.g., Facebook, Instagram, TikTok, Twitter).
- Manage the day-to-day operations of social media channels, including scheduling posts, monitoring conversations, and responding to user inquiries and comments promptly.
- Plan and execute social media campaigns, including paid social advertising, to drive brand awareness, traffic, and conversions.
- Analyze social media performance metrics, track key trends, and provide regular reports with actionable insights and recommendations for optimization.
- Collaborate with marketing,



creative, and product teams to ensure brand consistency and campaign alignment.
- Identify and engage with influencers and brand advocates to expand reach and credibility.
- Stay informed about the latest social media trends, platform updates, algorithm changes, and emerging technologies.
- Foster and grow an engaged online community around the brand.

Requirements

- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3 years of experience in developing and executing social media strategies, preferably in an e-commerce context.
- Proven success in managing social media campaigns and growing online communities.
- Excellent written and verbal communication skills, with strong copywriting abilities.
- Proficiency with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Facebook Insights).
- Understanding of paid social advertising principles and best practices.
- Creative thinking and a strong eye for visual aesthetics.
- Ability to analyze data and translate it into strategic insights.
- Strong organizational skills and attention to detail.
- Must reside in or be willing to relocate to Tuxtla Gutiérrez, Chiapas .

Benefits

- Competitive salary commensurate with experience.
- Opportunities for career advancement.
- A dynamic and collaborative work environment in Tuxtla Gutiérrez, Chiapas .
- Health insurance benefits.
- Employee discounts on our client's products.
- Training and development opportunities in the digital marketing field.

📌 Especialista en Estrategia de Medios Sociales (Tuxtla Gutiérrez)
🏢 Placements24
📍 Tuxtla Gutiérrez