About the Role

Our client is seeking a talented Content Strategy and SEO Specialist to join their fully remote team. This role is instrumental in developing and executing a cohesive content strategy that enhances brand visibility, drives organic traffic, and engages target audiences. You will be responsible for crafting compelling content, optimizing it for search engines, and analyzing its performance to ensure strategic alignment and maximum impact. The ideal candidate possesses a strong understanding of SEO principles, excellent writing skills, and a passion for creating valuable, relevant content. As a remote-first position, you will collaborate with a distributed team, leveraging digital tools to achieve shared goals.

Key Responsibilities

- Develop and implement a comprehensive content strategy aligned with business objectives and SEO best practices.
- Conduct thorough keyword research, competitive analysis, and audience research to inform content creation.
- Create, edit, and manage high-quality, engaging, and SEO-optimized content across various formats (blog posts, articles, website copy, social media updates).
- Optimize existing website content for improved search engine rankings and user experience.
- Monitor content performance using analytics tools, track key metrics (traffic, engagement, conversions), and provide actionable insights.
- Collaborate with designers and other marketing team members to ensure content is visually appealing and on-brand.
- Manage the content calendar and ensure timely publication of content across all relevant channels.




- Stay current with SEO trends, algorithm updates, and content marketing best practices.
- Identify opportunities for content distribution and promotion to maximize reach.
- Build and maintain relationships with content contributors and stakeholders.

Requirements

- Proven experience as a Content Strategist, SEO Specialist, or Content Marketing Manager.
- Demonstrable success in developing and executing content strategies that improve SEO performance and drive engagement.
- Expertise in keyword research, on-page and technical SEO, and content optimization techniques.
- Proficiency with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Google Search Console).
- Exceptional writing, editing, and storytelling skills with a strong command of the Spanish language.
- Experience with Content Management Systems (CMS) such as WordPress.
- Strong analytical skills and the ability to interpret data to refine content strategy.
- Ability to work independently and manage multiple projects effectively in a remote setting.
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- A portfolio showcasing successful content and SEO initiatives is highly desirable.

Benefits

- competitive salary
- adaptable working hours
- opportunity to work with a forward-thinking company
- supportive virtual team environment
- professional development opportunities
- chance to make a significant impact on brand growth and online presence
- flexibility and autonomy that comes with a remote-first position

📌 Especialista en Estrategia de Contenidos y SEO (Cancún)
🏢 Placements24
📍 Cancún