Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with adaptable work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

Team Overview

This position is responsible for improving the engagement for Didi Cardholders, mainly responsible for the design and implementation of strategies for cardholder's activation, retention and other commercial engagement work, including analysis, campaign strategy and improvement of user´s lifetime cylce

We are looking for an experienced credit card manager, with ability to work on strategic and tactical/implementtion projects, with strong data-analytics and engagement/customer lifecycle management experience

You will work with internal Didi Fintech stakeholders (including Growth, Marketing, Risk, Product, Legal and Partnerships) localized both in Mexico and China

Role Responsibilities





- Developing and in-depth understanding of the mexican credit card market and needs/preferences of mexican users to improve the product and campaigns
- Building and mapping of communication journeys for more efficient user points of contact through the different channels
- Improving the campaings efficiency and funnel conversion through AB-testing and data driven analysis
- Leading the implementation of strategies aligning and negotiating with all different teams of the business
- Responsible for increasing the total transactions and the activations rates; impact heavily on the retation strategies of cardholders
- Analyzing and identify potential opportunities within different segment of users to plan and develop tailored campaigns toward higher engagement
- Constant updating and understanding of trends and product benchmarks
- Working in english and collaborate with different local and international teams
- Clear strategic thinker: used to navigate ambiguous environments to define a strategic vision, structure it into actionable initiatives and follow up implementation

Role Qualifications

- Credit card P&L;, main features and ecosystem understanding
- 4+ years of experience on activation, engagement and retention strategies for credit card ( commercial, opperations and marketing)
- Strong quantitive skills: experience with statistics, modelling and/or SQL are needed (Pyhton a plus)




- Flexibility to adapt to changes and dynamic environments
- Native spanish speaker, proficiency in English as a working language
- Self-starter and go-getter
- Skill in task organization and efficient time management
- Confidence in communication and effective negotiation
- Creative problem-solver

EEO Statement

- We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength

📌 Lifecycle Manager (Ciudad de México)
🏢 Didi Global
📍 Ciudad de México