About the Role

Our client is seeking a data-driven and analytical Analista de Métricas y Optimización E-commerce to join their growing team in Aguascalientes, Aguascalientes. This is a pivotal role focused on leveraging data to enhance the performance of our client's online sales channels. You will be responsible for tracking, analyzing, and reporting on key e-commerce metrics, identifying trends, and providing actionable insights to drive sales growth and improve customer experience. The idóneo candidate possesses a strong quantitative aptitude, a deep understanding of e-commerce best practices, and the ability to translate complex data into clear recommendations. This role is fully remote, offering flexibility while requiring a dedicated professional committed to maximizing online revenue and operational efficiency. Join us in Aguascalientes, Aguascalientes and play a key part in shaping our client's digital success.

Key Responsibilities

- Monitor and analyze key performance indicators (KPIs) for the e-commerce platform, including conversion rates, average order value, traffic sources, and customer acquisition cost.
- Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to gather and interpret data on user behavior and site performance.
- Identify trends, patterns, and anomalies in data to uncover opportunities for conversion rate optimization (CRO) and revenue growth.
- Develop A/B tests and other experiments to validate hypotheses and improve user journeys.
- Prepare regular performance reports and presentations for stakeholders,



highlighting key findings and strategic recommendations.
- Collaborate with marketing, merchandising, and IT teams to implement data-driven improvements.
- Conduct market and competitor analysis to benchmark performance and identify strategic advantages.
- Track the effectiveness of marketing campaigns and promotional activities on sales.
- Contribute to the development of the e-commerce roadmap based on data insights.
- Ensure data accuracy and integrity across all reporting systems.

Requirements

- Bachelor's degree in Business, Economics, Statistics, Marketing, or a related quantitative field.
- 2+ years of experience in e-commerce analytics, web analytics, or a similar data-focused role.
- Strong proficiency with web analytics platforms such as Google Analytics.
- Experience with A/B testing tools and methodologies.
- Advanced knowledge of Excel or Google Sheets for data manipulation and analysis.
- Excellent analytical, problem-solving, and critical thinking skills.
- Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
- Familiarity with SQL or other database query languages is a plus.
- Self-motivated and able to work effectively in a remote setting.

Benefits

- Competitive salary package.
- Comprehensive health insurance.
- Remote work flexibility.
- Opportunities for professional development and training in data analytics and e-commerce.
- A data-centric culture that values insights and continuous improvement.
- Work with a talented and supportive team.

📌 Analista de Métricas y Optimización E-commerce (Aguascalientes)
🏢 Placements24
📍 Aguascalientes