About the Role

Our client, a dynamic e-commerce enterprise, is looking for a data-driven Especialista en E-commerce y Analítica Web to optimize online performance and customer experience in Naucalpan, State of Mexico. This role is pivotal in analyzing website data, identifying trends, and providing actionable insights to improve conversion rates, user engagement, and overall sales. You will be instrumental in translating complex data into clear, concise recommendations for the e-commerce strategy. The idóneo candidate has a strong analytical background, a deep understanding of e-commerce operations, and proficiency with web analytics tools. This is an exciting opportunity to directly impact business growth and shape the future of our client's online presence.

Key Responsibilities

- Analyze website traffic, user behavior, and conversion funnels using tools like Google Analytics to identify areas for improvement.
- Develop and implement strategies to increase conversion rates, average order value, and customer lifetime value on the e-commerce platform.
- Monitor key performance indicators (KPIs) for the e-commerce website and provide regular reports with insights and recommendations.
- Conduct A/B testing and multivariate testing on website elements, such as landing pages, product pages, and checkout processes, to optimize user experience and conversion.
- Collaborate with marketing, product, and development teams to implement data-driven changes and new features.
- Perform market research and competitor analysis to identify emerging trends and opportunities in the e-commerce landscape.




- Segment customer data to personalize marketing efforts and improve customer segmentation.
- Ensure data accuracy and integrity across all analytics platforms.
- Stay up-to-date with the latest trends and best practices in e-commerce, digital marketing, and web analytics.

Requirements

- Bachelor's degree in Business, Marketing, Statistics, Economics, or a related quantitative field.
- Minimum of 3 years of experience in e-commerce analysis, web analytics, or a related role.
- Proficiency in Google Analytics (GA4) is essential.
- Experience with other analytics platforms (e.g., Adobe Analytics) is a plus.
- Strong understanding of e-commerce metrics, conversion rate optimization (CRO), and user experience (UX) principles.
- Experience with A/B testing tools (e.g., Google Optimize, Optimizely).
- Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
- Proficiency in data visualization tools (e.g., Tableau, Google Data Studio) is advantageous.
- Strong communication and presentation skills to effectively convey insights to stakeholders.
- Ability to work effectively in a hybrid work environment in Naucalpan, State of Mexico.

Benefits

- Competitive salary and performance incentives.
- Hybrid work model offering a balance between remote work and office collaboration.
- Opportunities for professional development and certifications in analytics.
- A dynamic and innovative work environment located in Naucalpan, State of Mexico.
- Comprehensive health benefits.
- Employee discounts on products.

📌 Especialista en E-commerce y Analítica Web (Naucalpan de Juárez)
🏢 Placements24
📍 Naucalpan de Juárez