About the Role

Our client, a prominent player in the online retail space, is looking for an innovative and experienced Especialista en Redes Sociales y Estrategia de Contenido to join their team in Saltillo, Coahuila. This hybrid role requires a blend of creativity and analytical thinking to develop and implement engaging social media strategies and compelling content that resonates with our target audience. The adecuado candidate has a deep understanding of current social media trends, content creation best practices, and the ability to measure the impact of their efforts. This position is based in Saltillo, Coahuila, offering a hybrid work model that combines the benefits of in-office collaboration with the flexibility of remote work. We are seeking a proactive individual eager to make a significant contribution to our client's digital marketing initiatives.

Key Responsibilities

- Develop and execute a comprehensive social media strategy aligned with marketing objectives and brand voice.
- Create, curate, and schedule engaging content (text, images, video) for various social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
- Manage the social media content calendar, ensuring timely and consistent delivery of posts.
- Monitor social media channels for industry trends, audience sentiment, and competitor activity.
- Engage with followers, respond to comments and messages, and foster a positive community environment.
- Analyze social media performance metrics and provide regular reports with actionable insights.




- Collaborate with the marketing and design teams to develop integrated campaigns and ensure brand consistency.
- Identify opportunities to leverage new social media features and platforms to enhance reach and engagement.
- Develop and manage social media advertising campaigns to amplify content and reach wider audiences.
- Stay informed about best practices in social media marketing and content strategy.

Requirements

- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3 years of proven experience in social media management and content strategy.
- Demonstrated success in growing social media engagement and followers.
- Excellent copywriting, editing, and storytelling skills in Spanish.
- Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Experience with basic graphic design and video editing tools is a plus.
- Strong understanding of digital marketing principles and e-commerce.
- Ability to work effectively both independently and collaboratively in a hybrid work setting.
- Familiarity with the Saltillo, Coahuila market is advantageous.

Benefits

- Competitive salary package reflecting your experience.
- Health insurance and other standard benefits.
- Hybrid work arrangement offering work-life balance.
- Opportunities for professional development and training.
- Creative and collaborative work environment.
- Be part of a forward-thinking company in the e-commerce sector.

📌 Especialista en Redes Sociales y Estrategia de Contenido (Saltillo)
🏢 Placements24
📍 Saltillo