Key Responsibilities

Incentive Design and Development

- Develop incentive program proposals aligned with commercial objectives and company strategy.
- Define program mechanics, targets, eligibility rules, and payout or recognition schemes.

Administration and Monitoring

- Administer incentive programs throughout their full cycle: launch, operation, close, and settlement.
- Analyze progress and results to identify deviations and recommend corrective actions.
- Ensure the sales force executes the programs correctly.

Measurement and Control

- Measure the performance and return of each program (target attainment, impact on sales and profitability).
- Produce reports and indicators to support decision-making.
- Weekly and Monthly KPIs for Marketing Team.

Budget Management

- Control and monitor the budget allocated to incentive programs.
- Track spend, forecast period-end results, and report variances.

Vendor Coordination

- Manage the vendors involved (rewards, platforms, logistics, events, etc.).
- Follow up on deliverables, timelines, and costs.

Communication

- Clearly communicate programs, rules,



and results to the sales force and the internal teams involved.
- Coordinate with Sales, Finance and other areas to ensure alignment.

Project Management

- Plan and monitor each program as a project, with schedules, owners, and deliverables.

Event Organization

- Organize and coordinate sales force events and engagement activities (launches, recognition events, training sessions)

Education

Education: Bachelor's degree in Marketing, Business Administration, Business, Industrial Engineering, Economics, or a related field.

Experience

Experience: 2 to 3 years in trade marketing, incentives, sales, commercial analysis, or related areas (adjustable by level).

Skills

- Advanced Excel (pivot tables, advanced formulas, handling large data volumes),
- Critical thinking data analysis.
- Strong organizational and planning skills
- Planning and organizational skills
- Effective communication
- Negotiation skills
- Results-oriented mindset
- Attention to detail and ability to manage multiple projects at once

📌 Trade Marketing Analyst (San Pedro Garza García)
🏢 Fortunebrands
📍 San Pedro Garza García