About the Role

Our client is seeking an visionary and strategic Director de Desarrollo de Marca de Belleza to lead brand initiatives for their growing portfolio of beauty products. This is a fully remote position, allowing you to contribute from anywhere within Mexico. The idóneo candidate will have a proven track record in developing and executing successful brand strategies within the beauty and wellness sector. You will be instrumental in shaping the brand's identity, communicating its value proposition, and driving market presence through innovative campaigns and digital engagement. This role requires a deep understanding of consumer trends, market dynamics, and the ability to translate these insights into compelling brand narratives. You will collaborate closely with cross-functional teams, including marketing, product development, and sales, all while working remotely.

Key Responsibilities

- Develop and implement comprehensive brand strategies that align with company objectives and target audience.
- Oversee the creation and execution of integrated marketing campaigns across various channels (digital, social media, PR, events).
- Conduct market research and competitive analysis to identify emerging trends and opportunities.
- Define and manage the brand's messaging, voice, and visual identity.
- Collaborate with product development teams to ensure brand consistency across new product launches.
- Manage external agencies and partners (e.g., creative, PR) to deliver high-quality brand assets and communications.
- Monitor and analyze brand performance metrics, reporting on key KPIs and ROI.




- Lead brainstorming sessions and foster a culture of innovation within the brand team.
- Ensure consistent brand representation across all touchpoints, including website, social media, packaging, and marketing materials.
- Build strong relationships with key influencers and media stakeholders to amplify brand reach.

Requirements

- Requirements Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 8 years of progressive experience in brand management, preferably within the beauty or consumer goods industry.
- Demonstrated success in developing and launching impactful brand campaigns.
- Expertise in digital marketing, social media strategy, and content creation.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Excellent leadership, communication, and presentation skills.
- Ability to thrive in a fully remote work environment, demonstrating self-discipline and proactivity.
- Experience managing budgets and external vendors.
- Fluency in Spanish and English is highly desirable.
- A keen eye for aesthetics and a passion for the beauty industry.

Benefits

As a fully remote employee, you will enjoy the flexibility and autonomy of working from home. You will have the chance to shape the future of exciting beauty brands and work with a talented, globally distributed team. This role provides significant opportunities for career advancement within a rapidly growing company.

- highly competitive salary
- performance-based bonuses
- health insurance
- paid time off
- professional development opportunities
- industry conferences
- online courses
- leadership training programs

📌 Director de Desarrollo de Marca de Belleza (México)
🏢 Placements24
📍 México