About the Role

Our client, a leading force in the FMCG industry, is actively seeking a strategic and visionary Director of Marketing to spearhead their operations in Puebla, Puebla. This executive-level position requires a seasoned leader adept at navigating the complexities of the consumer goods market. The successful candidate will be responsible for crafting and implementing overarching marketing strategies that drive brand equity, market penetration, and sustainable revenue growth. You will play a crucial role in shaping the future direction of our client's product portfolio, ensuring competitive advantage and consumer engagement. This is an exceptional opportunity to lead a high-performing marketing department and leave an indelible mark on a globally recognized organization. The dynamic nature of the FMCG sector in Puebla, Puebla demands innovative thinking and a proactive approach, qualities we seek in our next leader. You will have the autonomy to drive impactful initiatives and foster a culture of excellence.

Key Responsibilities

- Define and lead the execution of the overall marketing strategy for the FMCG division in Puebla, Puebla.
- Oversee all marketing functions, including brand management, advertising, public relations, digital marketing, and market research.
- Develop annual marketing plans and budgets, ensuring alignment with corporate financial goals and strategic priorities.
- Analyze market trends, consumer behavior, and competitive activities to identify opportunities and threats.
- Drive innovation in product development and go-to-market strategies for new and existing products.
- Build and maintain strong relationships with key external partners, agencies, and media outlets.
- Lead, mentor, and develop a team of marketing professionals,



fostering a collaborative and results-oriented environment.
- Ensure consistent brand messaging and positioning across all consumer touchpoints.
- Report on marketing performance, providing insights and recommendations for continuous improvement to senior leadership.

Requirements

- Master's degree in Marketing, Business Administration, or a related field.
- A minimum of 10-12 years of extensive experience in marketing leadership roles, with a significant portion within the FMCG sector in Puebla, Puebla.
- Proven ability to develop and execute successful, large-scale marketing strategies that have delivered measurable business results.
- Exceptional strategic thinking, analytical, and problem-solving skills.
- Outstanding leadership and people management capabilities, with a track record of building high-performing teams.
- Expertise in digital marketing, brand building, and data-driven decision-making.
- Excellent communication, negotiation, and stakeholder management skills.
- Fluency in Spanish and professional proficiency in English.

Benefits

- This role comes with a highly competitive executive salary, comprehensive health and life insurance, and robust retirement benefits.
- Our client is committed to employee growth, offering extensive training programs, leadership development opportunities, and a clear path for career advancement.
- Employees will have access to exclusive corporate discounts and wellness initiatives.
- Working in Puebla, Puebla, offers a unique cultural experience and a high quality of life.
- This is a unique opportunity to lead significant marketing initiatives within a respected organization and shape the future of beloved consumer brands.
- The comprehensive benefits package reflects the importance of this role and our client's commitment to their employees' long-term well-being and success.

📌 Director de Marketing Estratégico para FMCG en Puebla (Heroica Puebla de Zaragoza)
🏢 Placements24
📍 Heroica Puebla de Zaragoza