About the Role
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly motivated and experienced Gerente de Marca Senior to join their dynamic team in Tlaquepaque, Jalisco . This pivotal role will be instrumental in driving brand strategy, market growth, and consumer engagement for key product lines within the competitive FMCG landscape. The idóneo candidate possesses a deep understanding of consumer behavior, market trends, and integrated marketing communications, with a proven track record of successfully launching and managing brands. You will be part of a collaborative environment focused on innovation and excellence, contributing directly to the company's success in Mexico. This position offers a compelling blend of strategic oversight and hands-on execution, making it an exciting opportunity for a seasoned marketing professional.

Key Responsibilities

Develop and implement comprehensive brand strategies to enhance market share and brand equity in the FMCG sector. Conduct market research and analysis to identify consumer insights, market opportunities, and competitive threats in Tlaquepaque and surrounding regions. Manage the entire product lifecycle, from conception and development to launch and post-launch evaluation, ensuring alignment with brand objectives. Oversee advertising, promotions, public relations, and digital marketing campaigns to ensure consistent brand messaging and effective reach. Collaborate with cross-functional teams, including sales, R&D;, and supply chain, to ensure successful product development and market execution. Monitor brand performance metrics, analyze sales data, and report on key performance indicators (KPIs) to senior management. Manage marketing budgets effectively,



ensuring optimal allocation of resources to achieve brand goals. Foster strong relationships with external agencies and partners to support brand initiatives.

Requirements

Bachelors degree in Marketing, Business Administration, or a related field. A Master's degree is a plus. Minimum of 5 years of progressive experience in brand management, preferably within the FMCG industry. Proven ability to develop and execute successful brand strategies that drive significant business growth. Strong analytical skills with the ability to interpret market data and translate insights into actionable plans. Excellent understanding of integrated marketing communications, including digital marketing, social media, and traditional advertising. Exceptional presentation and communication skills, with the ability to influence stakeholders at all levels. Proficiency in marketing analytics tools and software. Experience managing budgets and working with cross-functional teams. Fluency in Spanish is required; knowledge of English is an advantage. Must be based in or willing to relocate to the Guadalajara metropolitan area, with a hybrid work arrangement combining office and remote work.

Benefits

Our client offers a competitive salary package and a comprehensive benefits program designed to support the well-being and professional development of its employees. This includes health insurance, life insurance, and opportunities for continuous learning and career advancement within a leading organization. Employees will also benefit from a dynamic work environment, opportunities to work on innovative projects, and participation in company-wide events. The hybrid work model is designed to offer flexibility while maintaining team collaboration and productivity. Join a company that values its people and invests in their future success.

📌 Gerente de Marca Senior para FMCG en Guadalajara (San Pedro Tlaquepaque)
🏢 Placements24
📍 San Pedro Tlaquepaque