Company Overview

DiDi General Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

Team Overview

Being the Eater Engagement Strategy Sr. Analyst across Latin America for DiDi Food will give you the unique opportunity to help drive growth in one of the fastest-growing companies in the region. We are seeking a Senior Analyst to join our dynamic team. If you are passionate about marketing and communications, possess strong analytical skills, and thrive in a data-driven environment, this role is perfect for you. As a Senior Analyst, you will play a pivotal role in shaping our in-app communications strategy, optimizing marketing campaigns, and maximizing eater engagement through various channels. This role calls for a rare combination of consumer-inspired analytical thinking, passion for marketing and communications,



execution excellence & interpersonal ability, your leadership in this area will be instrumental in driving the success of our marketing and engagement efforts and will have a clear impact on the launch, development and growth of different DiDi Food businesses in LATAM. Be prepared for a hectic, fast-paced, and challenging environment. You´ll never have a dull moment

Role Responsibilities

- Develop and manage quarterly planning for in-app communications, ensuring alignment with overall marketing and business goals.
- Allocate in-app assets effectively based on campaign performance analysis, user segmentation, and engagement metrics to make data-driven recommendations to enhance the effectiveness of marketing efforts.
- Collaborate with cross-functional teams to design and execute targeted in-app messaging campaigns.
- Implement A/B testing and experimentation to refine communication strategies and identify opportunities for enhancement.
- Utilize data analytics tools and techniques to assess the performance of engagement efforts and in-app communications.
- Identify key insights, trends, and opportunities to optimize messaging and maximize user engagement.
- Build and maintain strong relationships with relevant stakeholders, including product managers, restaurant, operations and marketing teams.




- Constantly negotiate and communicate with stakeholders to ensure alignment and successful execution of engagement initiatives.
- Lead communication efforts to maximize eater engagement through other channels, including partnerships, PR, paid marketing, brand campaigns, and more.
- Work closely with the product team responsible for in-app communications, providing valuable input and insights to guide the product development process of new experiments & functionalities within the app to enhance communication capabilities.
- Stay updated on industry trends, emerging technologies, and best practices in in-app communications to improve user engagement and communication effectiveness.
- Regularly monitor the performance of in-app communication features and tools to generate insightful reports to track key metrics related to communication effectiveness.
- Work with data analysts to establish KPIs and evaluate the impact of in-app comms on user behavior and conversion rates.
- Provide guidance and mentorship to team members involved in marketing and communications offer training sessions or workshops to share expertise in data-driven decision-making, communication strategies.

Role Qualifications

- 4+ years of demonstrated success in high-performance environments in marketing, communications, or a related role, with a focus on data analysis, strategy and business operations.
- Bachelor's degree in Marketing, Communications, Business, or a related field (Master's preferred).
- Proven experience Strong analytical skills and proficiency in data analytics tools.
- Exceptional communication and negotiation skills to collaborate effectively with cross-functional teams and stakeholders.
- Clear strategic thinker and negot

📌 Comms & Engagement Sr Analyst. (Ciudad de México)
🏢 Didi Global
📍 Ciudad de México