Language: Spanish and Professional Fluency in English

About the Role

We are looking for a highly ambitious, strategic, and commercially driven Marketing Director with a proven track record in high growth B2 C businesses. The idóneo candidate has experience in fast scaling, consumer focused companies, ideally within technology driven, marketplace, platform, or other disruptive B2 C environments. They understand what it takes to accelerate consumer adoption, build brand preference, drive customer engagement, and deliver sustainable commercial growth across multiple markets. This role requires a leader who combines strong brand-building capabilities with a data driven, growth oriented mindset. Someone who can translate consumer insights and business opportunities into bold marketing strategies, impactful campaigns, and measurable results.

Key Responsibilities

B2 C Marketing Strategy & Business Growth

- Develop and execute an ambitious B2 C marketing strategy aligned with business growth objectives, market expansion, and brand positioning.
- Drive consumer acquisition, activation, engagement, frequency, retention, and lifetime value across markets.
- Identify and unlock growth opportunities through consumer insights, market intelligence, competitive analysis, and experimentation.
- Translate commercial objectives into scalable, measurable marketing initiatives that drive consumer demand and business performance.
- Balance long-term brand development with short-term growth opportunities and revenue objectives.
- Adapt marketing strategies to different markets, consumer segments, and stages of business maturity.

Brand Leadership & Integrated Consumer Marketing
- Own and strengthen brand positioning,



consumer value proposition, messaging, and brand relevance.
- Build a distinctive, trusted, and culturally relevant consumer brand in highly competitive markets.
- Lead integrated, full-funnel marketing campaigns across paid media, digital, social, PR, partnerships, influencers, events, and experiential channels.
- Develop high-impact consumer campaigns that increase brand awareness, consideration, adoption, and engagement.
- Drive go-to-market strategies, new product launches, and market expansion initiatives.
- Ensure consistent brand storytelling and consumer experiences across markets and channels.
- Collaborate with creative agencies, media partners, and external stakeholders to deliver innovative, effective campaigns.

Growth, Analytics & Commercial Performance
- Own marketing's contribution to measurable business outcomes, including customer growth, transaction volume, usage frequency, retention, and revenue.
- Develop data-driven marketing strategies that optimize the consumer funnel from awareness through acquisition, activation, and loyalty.
- Establish clear performance frameworks and KPIs covering customer acquisition, CAC, LTV, conversion, retention, brand health, and marketing ROI.
- Use consumer insights, analytics, experimentation, and rapid testing to continuously improve marketing effectiveness.




- Manage marketing budgets and optimize investment allocation across channels, markets, and growth opportunities.
- Work closely with Product, Commercial, and Operations teams to identify growth opportunities and improve the end-to-end consumer experience.
- Drive a culture of measurement, accountability, and continuous optimization.

Leadership & Cross-Functional Execution
- Build, lead, and develop a high-performing marketing team with a strong culture of ownership, speed, creativity, and commercial accountability.
- Act as a strategic business partner to senior leadership, influencing commercial priorities and growth decisions.
- Lead cross-functional initiatives that connect marketing, product, operations, and business performance.
- Foster an entrepreneurial, test-and-learn mindset with a strong bias toward action.
- Develop scalable marketing processes and capabilities to support rapid business growth and international expansion.
- Manage external agencies and partners to deliver high-quality execution and measurable results.
- Balance strategic thinking with hands-on execution in a dynamic, fast-changing environment.

Requirements
- 8–12+ years of marketing experience, with significant experience in high-growth B2 C businesses.
- Proven track record in fast-scaling consumer technology, marketplace, platform, or similarly growth-driven companies.
- Demonstrated success in driving consumer acquisition, adoption, engagement, retention, and commercial growth.
- Strong experience combining brand strategy, integrated marketing, and data-driven growth initiatives.
- Experience develop

📌 Director Of Marketing (México)
🏢 Lapsi Health
📍 México