About the Role

Our client, a dynamic leader in the FMCG sector, is seeking a talented and results-driven Digital Marketing Specialist to join their team. This is a fully remote position, allowing you to contribute your expertise from anywhere in Mexico. The successful candidate will be responsible for developing and executing innovative digital marketing strategies to enhance brand visibility, drive customer engagement, and increase online sales. You will play a crucial role in managing all aspects of our digital presence, from social media and content marketing to SEO/SEM and email campaigns. This is an exciting opportunity to shape the digital footprint of well-known brands and drive measurable business growth within the fast-paced FMCG industry. If you are a creative digital marketer with a passion for data-driven campaigns and a proven ability to achieve outstanding results, this remote role based in Zapopan, Jalisco is perfect for you. We are looking for someone who can bring fresh perspectives and advanced digital marketing techniques to our team.

Key Responsibilities

- Develop, implement, and manage comprehensive digital marketing campaigns across various channels (social media, email, SEM, SEO, display advertising).
- Create engaging and relevant content for social media platforms, websites, and blogs.
- Monitor and analyze website traffic, campaign performance, and key digital marketing metrics.
- Optimize digital marketing strategies based on data analysis and A/B testing to improve ROI.
- Manage social media communities, responding to inquiries and fostering engagement.
- Collaborate with creative teams to develop compelling digital assets and marketing materials.
- Stay up-to-date with the latest digital marketing trends,



tools, and best practices.
- Manage digital advertising budgets and ensure efficient allocation of resources.
- Report on digital marketing campaign performance to stakeholders, providing insights and recommendations.

Requirements

- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 4 years of experience in digital marketing, with a strong focus on FMCG or CPG brands.
- Proven success in managing and executing digital marketing campaigns that drive measurable results.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Strong analytical and data interpretation skills.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects in a remote setting.
- Fluency in Spanish; English proficiency is a strong asset.

Benefits

This remote position offers a competitive salary, comprehensive health benefits, and opportunities for career growth. Enjoy the flexibility of working from home while being an integral part of a successful team. Our client is dedicated to employee development through training programs and exposure to innovative digital marketing strategies. The collaborative remote environment in Zapopan, Jalisco (though remote) allows for connection and shared learning. Employees benefit from a supportive work culture and the chance to work on impactful campaigns for leading FMCG brands. We believe in empowering our team members with the autonomy and resources needed to excel in their roles.

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📌 Especialista en Marketing Digital para FMCG en Zapopan (Centro)
🏢 Placements24
📍 Centro