About the Role

Our client, a growing e-commerce entity, is seeking an E-commerce Analyst and Conversion Optimization Specialist to join their team in Saltillo, Coahuila . This role is crucial for analyzing customer behavior, identifying friction points in the online purchase journey, and implementing strategies to maximize conversion rates. The adecuado candidate will have a strong analytical aptitude, a deep understanding of e-commerce platforms, and proven experience with A/B testing and user experience (UX) optimization techniques. You will be instrumental in driving sales growth by ensuring a seamless and effective online shopping experience. This hybrid role offers a blend of in-office collaboration and remote flexibility.

Key Responsibilities

- Analyze website data, user behavior, and conversion funnels to identify optimization opportunities.
- Design and execute A/B tests and multivariate tests on website elements (e.g., landing pages, product pages, checkout process).
- Implement strategies to improve conversion rates, average order value, and customer retention.
- Monitor key e-commerce metrics and generate regular reports with actionable insights.
- Collaborate with UX/UI designers and developers to implement website improvements.
- Conduct user research and gather customer feedback to understand pain points.
- Stay current with best practices in e-commerce,



conversion rate optimization, and digital analytics.
- Assist in managing the e-commerce platform and ensuring its optimal performance.

Requirements

- Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related field.
- 2-4 years of experience in e-commerce analysis, CRO, or a related analytical role.
- Proven experience in designing and conducting A/B tests using tools like Google Optimize, Optimizely, or VWO.
- Strong proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).
- Understanding of UX/UI principles and best practices.
- Excellent analytical and problem-solving skills.
- Familiarity with e-commerce platforms and their functionalities.
- Strong communication skills and ability to collaborate effectively in a hybrid environment in Saltillo.
- Detail-oriented and highly organized.

Benefits

Our client offers a competitive annual salary of 53000 , comprehensive health insurance, and opportunities for professional development and training in analytics and optimization tools. Employees benefit from a collaborative work environment and the chance to make a tangible impact on the company's growth through data-driven decisions. This hybrid position in Saltillo offers a great balance for motivated professionals.

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📌 Analista de Comercio Electrónico y Optimización de Conversión (Saltillo)
🏢 Placements24
📍 Saltillo