About the Role

Our client, a leading force in the FMCG industry, is seeking an experienced and dynamic Trade Marketing Manager to join their team in Mérida, Yucatán. This role is essential for developing and executing in-store marketing strategies that drive brand visibility, sales, and consumer engagement at the point of purchase. The adecuado candidate will possess a deep understanding of retail environments, consumer behavior, and effective merchandising techniques within the FMCG sector. You will work closely with sales and marketing teams to create impactful promotional plans, optimize shelf presence, and ensure the successful execution of brand strategies in retail channels across Mérida, Yucatán and surrounding areas. This position offers a fantastic opportunity to influence shopper decisions and contribute directly to brand success in a key market. We are looking for a creative strategist who can translate brand objectives into compelling in-store experiences.

Key Responsibilities

- Develop and implement comprehensive trade marketing strategies and plans to support brand objectives and sales targets.
- Collaborate with the sales team to identify key retail opportunities and tailor marketing initiatives accordingly.
- Design and execute in-store promotions, merchandising programs, and point-of-sale materials.
- Analyze trade spend effectiveness and optimize budget allocation for maximum ROI.
- Monitor competitor trade activities and market trends to identify competitive advantages.
- Manage relationships with key retail partners, ensuring strong execution of trade marketing plans.




- Develop and deliver engaging presentations to internal teams and retail partners.
- Track and report on trade marketing campaign performance, providing insights and recommendations for improvement.
- Ensure brand consistency and optimal product visibility across all retail touchpoints.

Requirements

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of experience in trade marketing, brand management, or sales, with a significant focus on the FMCG sector in Mérida, Yucatán.
- Proven track record of developing and executing successful trade marketing programs that have driven sales and market share.
- Strong understanding of retail operations, merchandising principles, and shopper marketing.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and negotiation skills.
- Ability to work effectively in a cross-functional team environment.
- Proficiency in Spanish; English language skills are a plus.

Benefits

Our client offers a competitive salary, performance incentives, comprehensive health and wellness benefits, and retirement savings plans. This hybrid role provides a balanced work environment, combining in-office collaboration with remote flexibility. Employees in Mérida, Yucatán will have access to professional development opportunities and career growth paths within a leading organization. We foster a culture of innovation and teamwork. Additional benefits include generous paid time off and potential for travel within the region. Join a company that values your contributions and offers a rewarding career experience.

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📌 Jefe de Trade Marketing para FMCG en Mérida
🏢 Placements24
📍 Mérida