WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. WPP is the creative transformation company. WPP Media is WPP's general media collective. About EssenceMediacom: A Leading WPP Media Brand
Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Development and implementation of comprehensive influencer marketing strategies.
Market research, audience analysis, and trend forecasting.
Identification, outreach, and selection of influencers.
Building and maintaining a strong network of relationships with influencers in the Mexican market.
Managing campaigns from start to finish, including developing briefs, overseeing content, ensuring legal compliance, negotiating contracts, and managing budgets.
Overseeing content review and approval.
Serving as the primary point of contact for Coca-Cola Mexico's brand teams.
Fostering collaborative relationships with influencers and internal teams.
Tracking, analyzing,



and reporting on campaign performance.
Utilizing influencer marketing platforms and analytics tools.
Staying abreast of the latest trends and innovations in influencer marketing globally and in Mexico.
Identifying opportunities to innovate and lead in the influencer landscape.
Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
Fluency in English (written and spoken) is required.
Experience with CPG/FMCG (fast-moving consumer goods) brands, ideally in the beverage industry.
More than 5 years of dedicated experience in influencer marketing.
Knowledge of influencer marketing platforms and analytics suites (e.g., Upfluence, Brandwatch, CreatorIQ, HypeAuditor), as well as analytics tools for tracking performance.
Proficiency in PowerPoint and Excel.
Experience with the Mexican social media landscape, including platforms such as TikTok, Instagram, YouTube, Facebook, X, etc.
Strategic thinking, Negotiation skills, Analytical skills, Excellent communication skills (verbal, written, and presentation), Project management, Passion and strategic focus, Ability to work collaboratively, Innovation.
WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
That's why we've adopted a hybrid approach, with teams in the office around four days a week.

📌 Head of Content Marketing (Ciudad de México)
🏢 WPP Media
📍 Ciudad de México