Digital Marketing / Performance Marketing Manager – Paid Media & Growth | Remote
Position Type: Full-Time, Remote
At Pavago, one of our clients is hiring a Digital Marketing / Performance Marketing Manager to plan, execute, and optimize performance-driven digital campaigns that generate leads, customers, and measurable revenue.
This is a hands‐on, data‐driven role for someone who understands how to turn advertising budgets into business results. You'll manage paid campaigns, analyze performance, improve conversion efficiency, and continuously test audiences, creatives, messaging, and channels.
Paid Media & Campaign Management
Plan, launch, manage, and optimize digital advertising campaigns
Google Ads
LinkedIn Ads
Other relevant performance marketing channels
Monitor campaign budgets, pacing, and overall performance
Adjust targeting, bids, budgets, and campaign structures based on results
Performance Analysis & Optimization
Track and analyze key performance metrics, including:

Customer Acquisition Cost (CAC)
Cost per Acquisition (CPA)
Make data‐driven decisions to improve campaign efficiency
Continuously optimize campaigns based on performance trends
Audience, Keyword & Market Research
Conduct audience and customer research to improve targeting
Perform keyword research for paid search campaigns
Translate research into actionable campaign opportunities
Work with designers, copywriters, or internal stakeholders on advertising assets
Provide performance insights that help improve:

Monitor conversion tracking across campaigns and digital channels
Ensure campaign performance is measured accurately




Testing & Growth
Build structured testing plans across:

Run A/B tests and analyze results
Identify new opportunities to improve acquisition performance
Create regular campaign performance reports
Highlight performance trends, risks, and opportunities
Translate campaign data into clear recommendations and next steps
Maintain visibility into advertising spend and business impact
2+ years of digital marketing or performance marketing experience
~ Hands‐on experience managing paid advertising campaigns
~ Google Ads
~ LinkedIn Ads
~ Strong understanding of digital marketing metrics, including CPL, CAC, CPA, ROAS, CTR, and conversion rates
Experience managing advertising budgets
Comfortable analyzing campaign data and making optimization decisions
Strong understanding of audience targeting and campaign testing
Professional working English
Ability to work effectively in a remote environment
Experience with Google Analytics and digital tracking tools
Familiarity with CRM and marketing automation platforms
B2B, SaaS, e‐commerce, agency, or lead‐generation marketing experience
Google Ads | Meta Ads | LinkedIn Ads | Google Analytics | Conversion Tracking & Attribution Tools | CRM & Marketing Platforms | Google Sheets / Excel




Are comfortable owning campaign performance
Enjoy analyzing data and turning it into action
Know how to balance creative experimentation with performance analysis
Test systematically instead of relying on assumptions
Can clearly explain campaign performance to stakeholders
Your day may start by reviewing campaign spend, CPL, CAC, ROAS, and conversion performance across active channels.
You'll optimize campaigns, research new audiences or keywords, review creative performance, collaborate on landing pages and messaging, verify conversion tracking, and launch new tests.
You'll also prepare performance reports and identify opportunities to scale successful campaigns or improve underperforming ones.
In short: you turn paid media budgets into measurable leads, customers, and revenue through continuous testing and optimization.
Advertising budget efficiency
Qualified leads and customers generated
Revenue attributed to marketing campaigns
Performance improvement from ongoing testing
Spark Hire One‐Way Video Interview
# Video Interview with Pavago Recruiter
# Performance Marketing / Campaign Interview
# Spark Hire Video Interview – Required
As part of the application process, all candidates are required to complete a one‐way video interview through Spark Hire .
After completing the first step of your application, you'll receive a Spark Hire invitation by email with instructions to record and submit your video responses.
Completion of the Spark Hire video is required to be considered for the next stage .

📌 Digital Marketing (Ciudad de México)
🏢 Pavago
📍 Ciudad de México