This role is being recruited through Reelu, a talent platform that connects top candidates with leading companies in iGaming, fintech, and sportsbook.

We are currently seeking a Cultural Copywriter, in Mexico City, for one of our client companies with Hard Rock Bet.

Reelu helps you showcase your experience through a short Storyboard and match with opportunities that fit your skills.

Cultural Copywriter

The ideal candidate is a a creative and culturally fluent Copywriter who understands the Mexican market and the world of online betting. The idóneo candidate has hands-on iGaming experience, knows how to create engaging CRM content, and can adapt global campaigns into authentic, high-impact messaging that resonates with Mexican audiences while remaining compliant with local regulations.

Responsibilities:

- Create compelling copy for CRM campaigns across WhatsApp, Email, SMS, and Push Notifications.
- Transcreate global marketing campaigns into culturally relevant content for the Mexican market.
- Adapt the brand's tone of voice while incorporating Mexican slang, humor, and cultural nuances.




- Write engaging promotional content for sportsbook and casino campaigns, including Liga MX, sports, and Live Dealer offerings.
- Ensure all content aligns with local gaming regulations and brand guidelines.
- Deliver high-quality copy while working in a fast-paced environment with tight deadlines.

Qualifications:

- Mexican Spanish speaker with exceptional writing skills and a deep understanding of local idioms, humor, and cultural references.
- Minimum of 2+ years of copywriting experience within the online gambling, sportsbook, or online casino industry.
- Strong knowledge of sportsbook operations, casino games, player behavior, and the iGaming industry.
- Ability to balance creativity with regulatory compliance.
- Excellent time management skills and the ability to produce high-quality content under tight deadlines.
- Strong attention to detail and a passion for creating impactful, localized marketing content.

Joining Reelu also means you may be considered for future opportunities with our partner companies.

📌 Cultural Copywriter (Ciudad de México)
🏢 Reelu
📍 Ciudad de México