About the Role
Our client, a prominent organization dedicated to promoting tourism in the culturally rich region of Oaxaca, Oaxaca , is seeking a strategic and innovative Gerente de Marketing Turístico. This role is pivotal in developing and implementing effective marketing strategies to attract visitors and enhance the region's global appeal. The adecuado candidate will have a strong understanding of the tourism industry, digital marketing, and brand management, coupled with a passion for promoting the unique heritage and attractions of Oaxaca. This is an exceptional opportunity to shape the future of tourism in a world-renowned cultural destination.
Key Responsibilities Develop and execute comprehensive marketing and promotional strategies for Oaxaca tourism.
Manage digital marketing campaigns, including social media, SEO/SEM, email marketing, and content creation.
Oversee brand management and ensure consistent messaging across all platforms.
Conduct market research and analyze trends to identify new opportunities.
Collaborate with local tourism stakeholders, government agencies, and private businesses.
Manage advertising budgets and track campaign performance.
Organize and participate in tourism fairs and promotional events, both domestic and international.
Develop engaging marketing materials, including brochures, websites, and videos.
Monitor online reputation and engage with online communities.




Report on marketing activities and their effectiveness to senior management. Requirements Minimum of 5 years of experience in marketing, with a significant focus on tourism or destination marketing.
Proven track record of developing and executing successful marketing campaigns.
Strong expertise in digital marketing channels and analytics tools (e.g., Google Analytics, social media platforms).
Excellent communication, writing, and presentation skills.
Experience in brand management and public relations.
Bachelor's degree in Marketing, Business Administration, Tourism, or a related field.
Knowledge of the tourism industry and cultural heritage of Oaxaca is a significant advantage.
Ability to work collaboratively in a dynamic environment.
Proficiency in content management systems (CMS) and CRM software.
Strategic thinking and analytical capabilities. Benefits
Our client offers a competitive salary, comprehensive health benefits, and opportunities for professional development. This hybrid role allows for a balance between office-based collaboration and remote work flexibility. You will have the unique opportunity to contribute to the growth and promotion of tourism in the enchanting region of Oaxaca, Oaxaca , working with a passionate team dedicated to showcasing its vibrant culture and stunning landscapes.
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📌 Gerente De Marketing Turístico En Oaxaca
🏢 Placements24
📍 Oaxaca