Performance Marketing Specialist – Google Ads, Meta Ads & Paid Media | Remote
Position Type: Full-Time, RemoteWorking Hours: U. S. Business HoursPreferred Locations: Pakistan, LATAM, South Africa, Philippines
About the Role
At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, Linked In Ads, and other digital channels.
This is a hands-on paid media role focused on measurable growth and acquisition performance — not simply campaign coordination.
You’ll own campaign execution, budget optimization, conversion tracking, A/B testing, attribution, and performance reporting, with a focus on improving ROAS, CPA, CPL, and conversion rates.
You’ll collaborate with creative, content, sales, and marketing teams to turn advertising spend into qualified leads, customers, and revenue.
If you’re a data-driven marketer who enjoys testing, optimizing, and scaling campaigns, this role is a strong fit.
What You’ll Own
Paid Media Campaign Management Build, launch, and manage campaigns across: Google Ads
Meta Ads (Facebook & Instagram)
Linked In Ads
Other relevant paid channels Manage campaigns focused on lead generation, customer acquisition, sales, revenue, and brand growth
Develop and test audiences, messaging, creatives, and campaign structures
Manage campaign budgets, bidding strategies, targeting, and placements
Scale winning campaigns while maintaining performance efficiency Campaign Optimization & Growth Monitor campaign performance and optimize accounts regularly
Improve key metrics including: Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Cost Per Lead (CPL)
Click-Through Rate (CTR) Conversion Rate Identify underperforming campaigns and implement improvements
Test new channels, audiences, formats, and acquisition strategies
Scale successful campaigns based on performance data A/B Testing & Experimentation Develop and execute structured tests across: Ad creatives
Copy and messaging
Audiences
Landing pages
Offers
Bidding strategies Analyze test results and identify winning variations
Use campaign learnings to continuously improve acquisition performance Analytics, Attribution & Conversion Tracking Track campaign performance using: Google Analytics
Google Tag Manager
Advertising platform dashboards Monitor CTR, CPC, CPL, CPA, ROAS, and conversion rates
Maintain accurate conversion tracking and attribution
Analyze funnel performance from ad click through conversion
Troubleshoot tracking issues and data inconsistencies




Identify performance trends and growth opportunities through campaign data Funnel & Conversion Optimization Understand the full customer acquisition journey from impression to conversion
Identify funnel drop-offs and recommend improvements
Collaborate with marketing and sales teams to improve lead quality
Support landing page and conversion rate optimization initiatives
Ensure paid acquisition campaigns align with revenue and business growth objectives Reporting & Performance Insights Prepare weekly and monthly campaign reports
Translate performance data into clear, actionable recommendations
Monitor budget utilization and campaign efficiency
Identify opportunities to scale profitable campaigns
Communicate performance trends, challenges, and recommendations to stakeholders Creative & Cross-Functional Collaboration Partner with designers and content teams on advertising assets
Provide data-backed feedback on: Ad creative
Copy
Offers
Landing pages Collaborate with sales teams to understand lead quality and downstream conversion
Help align paid acquisition with broader marketing initiatives Requirements 3+ years of hands-on performance marketing or paid media experience
Proven experience managing campaigns across Google Ads, Meta Ads, Linked In Ads, or similar platforms Strong understanding of: PPC
Paid acquisition
Conversion tracking
Attribution
Funnel optimization
Audience targeting Experience with Google Analytics, Google Tag Manager, and advertising platform analytics Demonstrated ability to: Improve ROAS
Reduce CPA and CPL
Optimize conversion rates
Scale successful campaigns Experience managing advertising budgets and multiple campaigns
Strong analytical and problem-solving skills
Excellent written and verbal English communication
Ability to work remotely during U. S. business hours Nice to Have Experience managing both lead generation and e-commerce campaigns Experience managing multiple advertising accounts or client portfolios
Familiarity with: Hub Spot
Salesforce
Marketo
CRM and marketing automation platforms Google Ads and/or Meta Ads certifications
Experience within: Saa S
Marketing agencies
Professional services
High-growth startups Understanding of lifecycle marketing and audience segmentation Tools & Platforms
Google Ads | Meta Ads | Linked In Ads | Google Analytics | Google Tag Manager | Hub Spot | Salesforce | Marketo | CRM & Marketing Automation Platforms




What Makes You a Strong Fit
You’ll likely thrive in this role if you: Make decisions based on data rather than assumptions
Enjoy testing and continuously improving campaigns
Understand how paid media connects to the entire acquisition funnel
Can diagnose why a campaign is underperforming and take action
Are comfortable managing multiple campaigns and budgets simultaneously
Balance creative experimentation with performance discipline
Focus on profitable growth rather than vanity metrics
Can execute independently while collaborating effectively across teams What a Typical Day Looks Like
You might start by reviewing campaign dashboards, spend, conversions, CPA, CPL, and ROAS across active accounts.
From there, you’ll optimize budgets and bids, pause underperforming ads, scale winning campaigns, analyze audience performance, and launch new tests.
Throughout the day, you may collaborate with creative teams on new ad concepts, review landing-page performance, troubleshoot tracking issues, and analyze lead or revenue quality with sales and marketing teams.
In short: you turn paid advertising budgets into measurable, scalable business growth.
Key Metrics for Success Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Cost Per Lead (CPL)
Click-Through Rate (CTR)
Conversion Rate
Lead and revenue growth
Budget efficiency
Campaign scalability
Conversion tracking accuracy Why This Role Stands Out Hands-on ownership of paid acquisition campaigns
Work across major platforms including Google, Meta, and Linked In
Direct impact on leads, customers, and revenue
Opportunity to test and scale new acquisition strategies
Strong exposure to performance analytics and funnel optimization
Fully remote environment
Growth opportunities into roles such as: Senior Performance Marketing Specialist
Paid Media Manager
Growth Marketing Manager
Head of Performance Marketing Interview Process Application Review
Spark Hire One-Way Video Interview
Initial Interview with Pavago
Technical / Performance Marketing Interview
Final Interview with Leadership
Offer & Background Verification Spark Hire Video Interview – Required
As part of the application process, all candidates are required to complete a one-way video interview through Spark Hire.
After completing the first step of your application, you’ll receive a Spark Hire invitation by email with instructions to record and submit your video responses.
Completion of the Spark Hire video is required to be considered for the next stage. Please check your inbox as well as your spam or junk folder for the invitation.
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📌 Performance Marketing Specialist (Ciudad de México)
🏢 Pavago
📍 Ciudad de México