1. ROLE PURPOSE

The Retail Media Sr. Lead is responsible for the execution, optimization, and reporting of retail media campaigns across key e Commerce platforms, primarily Amazon and Mercado Libre.

This role ensures that paid media activations support commercial sell-out objectives by driving traffic, improving conversion, and maximizing return on ad spend (ROAS) during always-on and peak promotional periods.

The position operates within defined brand and commercial frameworks, translating strategy into disciplined campaign execution and continuous performance improvement.

This is a hands-on role for a performance-driven operator who thrives in data, platform tools, and execution excellence.

2. ROLE SCOPE & RESPONSIBILITIES 2.1 Campaign Execution & Optimization

- Execute retail media campaigns across Amazon Advertising (Sponsored Products, Sponsored Brands, DSP where applicable) and Mercado Libre Publicidad.
- Set up, launch, monitor, and optimize campaigns according to approved plans and budgets.
- Adjust bids, budgets, targeting, and creative placements to improve ROAS, CPC, and conversion.
- Ensure campaigns are live and fully operational ahead of key commercial events (Hot Sale, Buen Fin, Prime Day, etc.).
- Monitor daily performance dashboards and proactively flag risks or underperformance.

2.2 Budget Tracking & Financial Discipline
- Track retail media spend against allocated budgets.
- Ensure accurate monthly reconciliation with Finance.
- Monitor performance against ROAS and efficiency targets.
- Recommend budget reallocations based on campaign performance.

2.3 Performance Reporting & Insights




- Deliver weekly and monthly campaign performance reports.
- Analyze retail media dashboards and translate results into actionable insights.
- Track key metrics including ROAS, CPC, CTR, CPA, conversion rate, and attributed sales.
- Support performance reviews with Brand Activation and e Commerce teams.

2.4 Cross-Functional Coordination
- Collaborate with e Commerce Sales to align campaigns with promotional calendars and category priorities.
- Coordinate with content teams to ensure PDPs are optimized before media activation.
- Work with creative agencies to deploy campaign assets on time and according to platform specifications.
- Support retail partner interactions related to campaign execution and reporting.

2.5 Continuous Improvement
- Implement A/B testing on keywords, audiences, and creatives.
- Identify opportunities to improve campaign structure and targeting.
- Stay current on platform updates and retail media best practices.
- Contribute to process improvements within the Mexico retail media workflow.

3. KEY PERFORMANCE INDICATORS (KPIs)
- ROAS achievement vs target by platform and brand
- Campaign launch timeliness (100% on schedule)
- Budget accuracy and spend reconciliation within ±5%
- Month-over-month improvement in CPC and CPA efficiency




- Attributed revenue vs activation target
- Reporting accuracy and on-time delivery
- Platform compliance and zero operational errors

4. QUALIFICATIONS & EXPERIENCE Education
- Bachelor’s degree in Marketing, Business, Communications, or related field.

Experience
- 5–7 years of experience in digital marketing, paid media, or performance marketing.
- At least 2–3 years hands-on experience in retail media (Amazon Advertising and/or Mercado Libre Publicidad).
- Demonstrated experience executing and optimizing paid search/display campaigns.
- Experience managing media budgets and performance reporting.
- Experience in FMCG, CPG, or consumer goods preferred.

5. TECHNICAL SKILLS
- Proficiency in Amazon Advertising Console and Mercado Libre Publicidad.
- Strong Excel / Google Sheets (pivot tables, performance tracking, reporting).
- Familiarity with Power BI or Tableau is a plus.
- Understanding of e Commerce fundamentals (PDP optimization, digital shelf basics).
- Experience with retail media tools (Pacvue, Skai, Intentwise) is a plus.

6. BEHAVIORAL COMPETENCIES
- Strong execution mindset and attention to detail
- Analytical and data-driven decision making
- Results-oriented and performance-focused
- Effective cross-functional communicator
- Agile and adaptable in fast-paced environments
- High accountability and ownership of deliverables

7. WORKING CONDITIONS
- Hybrid role (minimum 3 days per week in Mexico City HQ)
- Flexibility required during major commercial events
- Limited travel (up to 10%)
- Spanish (mandatory), English (bus

📌 Retail Media Sr. Lead (México)
🏢 Newell Brands
📍 México