01 nov
|
Hershey
|
Guadalajara
01 nov
Hershey
Guadalajara
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Brand Manager for a Chocolate Brand
Brand Manager for a Chocolate Brand
Advanced English Proficiency
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day.
Our beloved brands include Hershey's, Reese's, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
This role owns the short- and mid-term strategy, business performance, and full brand agenda for a chocolate brand in Mexico, one of the category's largest revenue and volume drivers.
You will lead brand growth through positioning, portfolio and price-pack architecture, innovation, communications, and P&L; ownership while developing a high-performing team. As a key partner to Sales, Finance, and Supply Chain, you will help shape the future of a leading chocolate brand in Mexico.
Lead the annual and 3-year brand strategy and business plans for a chocolate brand in Mexico.
Own the P&L; for a chocolate brand in Mexico, including revenue, margin, DME, and SGA performance.
Lead innovation pipeline development and stage-gate governance, ensuring portfolio roles are aligned to business priorities.
Develop integrated communication strategies across media, digital, shopper, and experiential channels.
Partner closely with Sales, Finance, and Supply Chain to deliver business goals and commercial execution.
Monitor business performance, identify opportunities, and implement corrective actions to achieve growth targets.
1. 8+ years of progressive FMCG marketing experience preferred.
~ Experience leading brand strategy, business planning, and P&L; management.
~ Bachelor's degree required in Marketing, Business Administration, Economics, or a related field.
~ MBA preferred.
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📌 Brand Manager for a Chocolate Brand (Guadalajara)
🏢 Hershey
📍 Guadalajara