As marketers at a leading technology platform, we play a major role in building long-lasting relationships with our customers. Here, creativity and inspired storytelling combined with powerful business data-based marketing and meaningful content create a genuine human connection with our audience. As part of our diverse team of marketers, you will have a wide range of marketing experiences, from connecting local restaurants and businesses to new consumers, to uncovering actionable insights that shape the future of on-demand services. Responsibilities
• Strategy development & execution: By keeping users at the center, work alongside the Operations team to develop and execute marketing strategies that drive app traffic, engagement, and orders.
• Campaign management: Develop and execute owned-media marketing campaigns to build awareness, consideration, and conversion across the platform.
• Channel management: Master internal systems and owned channels; collaborate with channel managers to optimize touchpoints for customer communication and retention.
• Creative asset development & optimization: Partner with internal creative teams to produce high-impact assets for promotional campaigns, providing clear, objective guidance throughout the creative workflow.
• Research & insights: Leverage internal and external data sources to extract insights that translate into compelling campaign messaging; monitor market trends and industry best practices.
• Process optimization: Standardize and optimize campaign workflows for greater scalability and cross-functional alignment; document data processes and identify areas for operational improvement.




• Measurement & analysis: Establish campaign KPIs, track performance, and deliver structured reports, dashboards, and presentations to stakeholders with actionable recommendations.
• Reporting: Document each marketing initiative end-to-end, covering planning, execution, and measured business impact. Qualifications
• Background: Bachelor’s degree in Marketing, Communications, Business Administration, or related fields. Minimum 2+ years of experience executing marketing and communication campaigns.
• Communication: Full professional proficiency in English and Spanish (mandatory), with strong presentation skills and the ability to influence cross-functional stakeholders.
• Strategic Thinking: Proven ability to translate business goals into cohesive, actionable marketing plans.
• Data-Driven & Analytical Mindset: Strong quantitative skills to evaluate campaign metrics, interpret data, and prioritize high-impact initiatives.
• Stakeholder Management: Demonstrated autonomy in coordinating across multidisciplinary teams and operational units to deliver integrated projects.
• Problem Solving & Creativity: Resourceful and capable of delivering creative solutions under real-world business constraints.
• Adaptability: Comfortable working within fast-paced, evolving, and multicultural environments.
• Organization & Time Management: Proven track record of managing multiple project timelines simultaneously under tight deadlines.
• Bonus

Qualifications:
Prior experience in on-demand delivery, e-commerce, consumer tech, or high-growth digital platforms.

📌 Marketing Analyst (Guadalajara)
🏢 Confidential
📍 Guadalajara