Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

We're hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2B lead generation engine.

This is not a cold outreach role.

Your focus will be:

- Creating high-performing LinkedIn content
- Driving meaningful audience engagement
- Turning conversations into qualified pipeline
- Building repeatable inbound growth systems

You'll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.

This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement.

What You'll Own

Content-Driven Lead Generation (Primary Focus)

- Create and manage high-performing:
- LinkedIn posts
- Carousels
- Hooks
- Content campaigns

- Develop content angles that attract:

- Founders
- Decision-makers
- High-intent B2B buyers

- Continuously test and optimize content based on:

- Reach
- Engagement
- Conversations
- Pipeline impact

- Build content strategies designed to generate inbound demand

Content Conversation Pipeline

- Turn:
- Likes
- Comments
- Profile views
- Inbound engagement into meaningful conversations

- Initiate natural, value-driven DMs based on user intent
- Qualify prospects and move them into the sales pipeline
- Build repeatable inbound workflows that generate qualified opportunities

Audience Engagement & Lead Nurturing

- Engage consistently with prospects through:
- Comments
- DMs
- Ongoing conversations

- Build long-term relationships with leads and decision-makers
- Nurture inbound prospects through:

- Thoughtful follow-ups
- Educational content
- Strategic messaging

- Maintain a non-salesy, trust-driven communication style

Funnel & Conversion Optimization

- Build simple inbound funnels: Content Engagement Conversation Call
- Develop:




- Lead magnets
- Nurture flows
- Conversion paths

- Optimize conversion rates across each funnel stage
- Improve content performance using data-driven insights

Sales & Founder Collaboration

- Work closely with the founder to improve lead quality and conversion
- Share insights regarding:
- Audience behavior
- Objections
- Messaging
- Content performance

- Optionally support early-stage sales conversations where needed

Required Experience & Skills

- 2+ years of experience in:
- Inbound marketing
- Content-led lead generation
- Organic B2B growth

- Strong experience growing and managing LinkedIn content
- Proven ability to generate:

- Inbound leads
- Booked calls
- Pipeline through content

- Excellent copywriting and messaging skills
- Strong understanding of B2B sales cycles and buyer psychology
- Ability to connect content performance directly to business outcomes

What Makes You a Great Fit

- You know how to turn content into pipeline — not just engagement
- You understand inbound marketing systems and buyer journeys
- You think in:
- Funnels
- Conversion paths
- Lead quality

- You are both:

- Creative with content
- Analytical with performance

- You take ownership of:

- Leads
- Conversations
- Pipeline growth

- You understand how to build trust-based relationships through content

Adecuado Experience

- Personal brand growth experience on LinkedIn
- Experience generating inbound pipeline for:
- B2B agencies
- SaaS companies
- Consulting firms
- Service businesses

- Familiarity with:

- LinkedIn analytics
- CRM systems
- Content performance tracking

- Experience using AI tools such as:

- ChatGPT
- Claude for:
- Ideation
- Research
- Content optimization

What a Typical Day Looks Like

Your day may include:

- Writing and scheduling LinkedIn content
- Reviewing engagement and content performance metrics
- Responding to comments and engaging with prospects
- Starting conversations through thoughtful DMs
- Qualifying inbound opportunities and routing leads
- Building or refining inbound funnels
- Collaborating wit

📌 Inbound Marketing Manager (Ciudad de México)
🏢 Pavago
📍 Ciudad de México