About the Role

Our client, a prominent organization dedicated to promoting tourism in the culturally rich region of Oaxaca, Oaxaca , is seeking a strategic and innovative Gerente de Marketing Turístico . This role is pivotal in developing and implementing effective marketing strategies to attract visitors and enhance the region's global appeal. The idóneo candidate will have a strong understanding of the tourism industry, digital marketing, and brand management, coupled with a passion for promoting the unique heritage and attractions of Oaxaca. This is an exceptional opportunity to shape the future of tourism in a world-renowned cultural destination.

Key Responsibilities

- Develop and execute comprehensive marketing and promotional strategies for Oaxaca tourism.
- Manage digital marketing campaigns, including social media, SEO/SEM, email marketing, and content creation.
- Oversee brand management and ensure consistent messaging across all platforms.
- Conduct market research and analyze trends to identify new opportunities.
- Collaborate with local tourism stakeholders, government agencies, and private businesses.
- Manage advertising budgets and track campaign performance.
- Organize and participate in tourism fairs and promotional events, both domestic and international.
- Develop engaging marketing materials, including brochures, websites, and videos.
- Monitor online reputation and engage with online communities.




- Report on marketing activities and their effectiveness to senior management.

Requirements

- Minimum of 5 years of experience in marketing, with a significant focus on tourism or destination marketing.
- Proven track record of developing and executing successful marketing campaigns.
- Strong expertise in digital marketing channels and analytics tools (e.g., Google Analytics, social media platforms).
- Excellent communication, writing, and presentation skills.
- Experience in brand management and public relations.
- Bachelor's degree in Marketing, Business Administration, Tourism, or a related field.
- Knowledge of the tourism industry and cultural heritage of Oaxaca is a significant advantage.
- Ability to work collaboratively in a dynamic environment.
- Proficiency in content management systems (CMS) and CRM software.
- Strategic thinking and analytical capabilities.

Benefits

Our client offers a competitive salary, comprehensive health benefits, and opportunities for professional development. This hybrid role allows for a balance between office-based collaboration and remote work flexibility. You will have the unique opportunity to contribute to the growth and promotion of tourism in the enchanting region of Oaxaca, Oaxaca , working with a passionate team dedicated to showcasing its vibrant culture and stunning landscapes.

📌 Gerente de Marketing Turístico en Oaxaca (Oaxaca de Juárez)
🏢 Placements24
📍 Oaxaca de Juárez